Zip code

The ‘Zip code’ dimension reports the zip or postal code of the visitor. You can use this dimension to understand more about the success of local advertising or see where in the world your site performs best.

Populate this dimension with data

This dimension is unique in that it contains multiple ways to populate it with data. You can use either one, or a combination of both:

The Zip option under General account settings controls how you want to populate this dimension. The reference table below applies when you set the zip variable directly.

Dimension items

Dimension items include the zip or postal code of the visitor.

Supported postal code countries