Marketing channel expiration settings
Expiration settings consist of the following:
Field | Definition |
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Days of Inactivity | The number of days that must pass before a visitor’s first-touch engagement expires. The default value is 30. |
Never | The visitor’s engagement period does not expire. |
Channel Reset | Expires all visitor engagement periods. If you have need to reset all marketing channel data you can expire all visitor engagement periods. You may need to reset data if your processing rules were previously configured incorrectly. All first and last touch channel values will immediately expire and be reset when visitors return. |
Define marketing channel expiration
Specify the visitor engagement period.
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Click Analytics > Admin > Report Suites.
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In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Channel Expiration.
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Configure the visitor engagement period fields.
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Click Save.