Additional Considerations for Data Collection
The following additional considerations apply:
- Adobe Analytics operates data processing centers in the United States, United Kingdom and Singapore in order to provide flexibility to all customers to collect, process, and store their data regionally. When configuring the initial set-up of Adobe Analytics, customers may select their desired data processing center location. Customers’ data is ultimately stored within their selected region for the core Analytics product.
- Consider collecting the opt-in status in an Analytics variable in order to separate opted-in data from opted-out data for segmentation, virtual report suites, or to route to separate end-points.
- No measurement outside the site or app without prior consent, for example no off-site campaigns, email campaigns, or iFrames.
- Collection of personal information in variables is not permitted without consent. Control Experience Cloud Activities Based on User Consent
- Data is only to be used to produce anonymous statistics, without combination with other data.
- Data is not used to cross-reference actions.
- GPS geolocation data is not collected.
- When end-user consent has been given, the above settings can be modified and restrictions relaxed.
This document is not intended as legal or regulatory advice and does not constitute any warranty or contractual commitment on the part of Adobe. We encourage customers to seek independent legal advice on customer’s legal and regulatory obligations on issues related to this subject matter.
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