Metrics allow you to quantify data points in Analysis Workspace. They are most commonly used as columns in a visualization and tied to dimensions.

Types of metrics

Adobe offers several types of metrics for use in Analysis Workspace:

  • Standard metrics: Most metrics that you use in projects are standard metrics. Examples include Page views, Revenue, or Custom events. See Metrics overview in the Components user guide for more information.

    Standard metric

  • Calculated metrics: User-defined metrics that are based on standard metrics, static numbers, or algorithmic functions. User-defined calculated metrics show a calculator icon in the list of available components. See Calculated Metrics overview in the Components user guide for more information.

    Calculated metric

  • Calculated metric templates: Adobe-defined metrics that behave similarly to calculated metrics. You can use them as-is in Workspace projects, or save a copy to customize its logic. Calculated metric templates show an Adobe icon in the list of available components.

    Calculated metric template

Use metrics in Analysis Workspace

Metrics can be used in various ways within Analysis Workspace. You can:

  • Drag a metric to an empty Freeform table to see that metric trended over the project’s date period.

  • Drag a metric when a dimension is present to see that metric compared to each dimension item.

  • Drag a metric on top of an existing metric header to replace it.

  • Drag a metric next to a header to see both metrics side-by-side.

Calculated metrics

Calculated metrics allow you to easily see how metrics relate to each other using simple operators or statistical functions. There are several ways to create calculated metrics:

  • Click the plus icon next to the Metrics header under the list of components on the left.
  • Navigate to Components > Calculated Metrics > Add.
  • Right click a column header > Create metric from selection when one or more header column cells are selected. This option automatically creates a calculated metric for you without needing to use the Calculated Metric Rule Builder.

Calculated Metrics: Implementation-less metrics (3:42)

Compare metrics with different attribution models

If you’d like to quickly and easily compare one attribution model to another, right click a metric and select Compare Attribution Models:

Compare attribution

This shortcut lets you quickly and easily compare one attribution model to another without dragging in a metric and configuring it twice.

Use the cumulative average function to apply metric smoothing

Here is a video on the topic: