Calculated and Advanced calculated metrics
- Topics:
- Calculated Metrics
CREATED FOR:
- User
- Admin
Calculated and advanced calculated metrics are custom metrics that you can create from existing metrics.
Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics implementation. The custom metrics available in each Analytics package are:
- Adobe Analytics Foundation: Calculated
- Adobe Analytics Select: Calculated + Advanced Calculated
- Adobe Analytics Prime: Calculated + Advanced Calculated
- Adobe Analytics Ultimate: Calculated + Advanced Calculated
Here is a comparison of calculated metrics and advanced calculated metrics capabilities:
| Builder Options | Calculated metrics | Advanced calculated metrics |
|---|---|---|
| Format types (decimal, time, percent, currency) | Yes | Yes |
| Attribution changes (default, linear, participation, etc.) | Yes | Yes |
| Metric types (standard, total) | Yes | Yes |
| Basic operators (add, subtract, multiply, divide) | Yes | Yes |
| Apply segments | No | Yes |
| Basic functions (count, abs value, mean, etc) | No | Yes |
| Advanced functions (regression, if/then, t-score, etc) | No | Yes |
Capabilities
You can
- Create metrics across Analysis Workspace, Report Builder, Anomaly Detection, and Contribution Analysis.
- Create segmented metrics that are derived at report run time, without having to change the implementation. These can be viewed historically because they are based on segments.
See
-
Share metrics across report suites. This means that all newly created metrics apply to all reports suites in the same login company.
-
(Advanced calculated metrics only) Segment on metrics. For example, you can create a metric for “New visitors”, with a count of people for whom this is the first session.
-
(Advanced calculated metrics only) Incorporate statistical functions to help you better describe your data. For example, you can count the number of items in a report or add in the number of standard deviations for each item.
Limitations
Some Analytics features let you use events but not calculated metrics:
- Fallout in Analysis Workspace
- Cohort Analysis in Analysis Workspace
- Data Warehouse
- Segments
- Analytics for Target
See
See