Implement Adobe Analytics using the Adobe Experience Platform Web SDK

You can use the Adobe Experience Platform Web SDK to send data to Adobe Analytics. There are two main methods to implement the Web SDK, and each method has two implementation types:

If your organization requires a new Web SDK implementation and plans to use Customer Journey Analytics in the future, Adobe recommends a clean Web SDK implementation using your own schema. See Ingest data via the Adobe Experience Platform Web SDK in the Customer Journey Analytics user guide.

Additional resources

Tags can be highly customized. Learn more about how you can get the most out of Adobe Analytics by including the right data in your implementation.