Referrer type

The ‘Referrer type’ dimension reports which generic channels visitors clicked through to arrive at your site. Adobe maintains the rules for each dimension item, unlike Marketing channels, where your organization maintains rules for each channel.

Populate this dimension with data

This dimension references multiple lookup tables internal to Adobe. Each value is based on the referrer of the hit, which depends on Internal URL filters. Make sure that the referrer dimension and internal URL filters are configured correctly.

Dimension items

Dimension items include the type of referrer of the hit. Specific values include the following:

Social networks

The following list references the ‘Social networks’ lookup table that Adobe uses. Adobe provides this list as a courtesy to Adobe Analytics customers. If you would like to recommend that Adobe adds a domain to this list, have a support delegate in your organization contact Customer Care.

Search engines in the ‘Other websites’ dimension item

When you view specific domains in the ‘Referrer type’ dimension, there can be domains that you would expect under ‘Search engines’ listed instead under ‘Other web sites’. For example, you might see 'google.com' under ‘Other web sites’.