Introduction to Customer Journey Analytics

Adobe Customer Journey Analytics (CJA) is Adobe’s next-generation analytics solution built on Adobe Experience Platform. It unifies online and offline data sources—like websites, mobile apps, call centers, CRM, and in-store systems—into a single person-centric view to analyze complete customer journeys across channels and devices. Use Analysis Workspace’s drag-and-drop interface to create connected event-level, cross-channel reports.

For more information, visit the documentation.