Create derived fields in Customer Journey Analytics

Learn how to create derived fields to create complex data manipulations on the fly through a customizable rule builder, and then have the logic apply retroactively to their reporting. This can save significant time in ensuring data is in a usable format for reporting, analysis & action.

This feature helps you improve the quality and accuracy of data in your projects due to data errors or gaps.
Example use cases include:

  • Configure a derived page name field that corrects page name values that were improperly collected.
  • Configure a derived marketing channel field that determines the proper marketing channel based on one or more conditions, such as URL parameter, page URL, or page name.

For more information, please visit the documentation.