Active growth

Transcript

Hi, this is Dan McKinley from the Adobe Product Analytics Design team. In this video, I’m going to show you the Active View. Active View lets you measure the growth of your user base. It provides answers to some of the most important questions a team needs to answer. What are my daily, weekly, or monthly active user counts? How many new users am I attracting? How many am I retaining? Active View gets you those answers. When you open Active View, you get an insight immediately, without any further steps required. Based on any event metric, you can see your new, repeat, return, and dormant users. New users are active in the current time period, but not previously. Repeat users are active in the current month, and were also active in the previous month. Dormant users are active in the current month, not active in the previous month, but active at some other point in the past. Dormant users are not active in the current month, but were active in the previous month. In this example, you can see that the number of active users is up 110.3%. You can also change your interval from monthly to weekly or even daily. You can compare to past and view this data side by side with another date range. Now while this initial screen might be all you need, many product teams will need an insight more specific than any event. Let’s select one here. For this example, we’ll choose Media Start as our metric. Now with just one selection, the data has been updated with new insights. You can further customize your insight by filtering by a specific group of people. Let’s say you want to measure how many returning users you have in your free plan. Here I’ll choose Subscription Status, select Free, and get another insight. Beyond Analysis, Active View also lets you create segments based on the user growth stages. Let’s say you want to create a segment of new users to your product from last month so you can send them a welcome campaign message. Go back to Monthly, select your new users from June, click Save Segment, and there you are. That’s Active View, your quick stop for tracking the growth of your user base. You can find it within User Growth Analysis in Adobe Product Analytics.