Customer Journey Analytics Getting Started
To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics.
Prerequisites
Customer Journey Analytics is available for customers who
- Are provisioned for the Adobe Experience Platform, and
- Have purchased the Customer Journey Analytics SKU
Workflow
There are various paths available when upgrading from Adobe Analytics to Customer Journey Analytics. Each possible upgrade path has its own advantages and disadvantages, and a path that is right for one organization might not make sense for another.
To begin upgrading from Adobe Analytics to Customer Journey Analytics, see Get started with the upgrade to Customer Journey Analytics.
This step, performed in Adobe Experience Platform, involves several sub steps:
- Step 2a: Prepare your data schema: Use Adobe Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management.
- Step 2b: Create a dataset based on the schema: Data in Platform consists of datasets, such as email datasets, CRM datasets, POS datasets, the Adobe Analytics dataset, etc… Each dataset consists of a schema and batches of data. You can create a dataset in Experience Platform.
- Step 2c: Ingest data into Experience Platform: Here, you have several options.
See Create or edit a connection.
See Create a data view.
Applies only when migrating from Adobe Analytics
Applies only when migrating from Adobe Analytics
Applies only when migrating from Adobe Analytics
The Component migration area in Adobe Analytics allows you to migrate projects and their associated components from Adobe Analytics to Customer Journey Analytics.
The migration process includes:
- Re-creating Adobe Analytics projects in Customer Journey Analytics.
- Mapping dimensions and metrics from Adobe Analytics report suites to dimensions and metrics in Customer Journey Analytics data views.
Before you begin the migration, first Prepare to migrate components and projects from Adobe Analytics to Customer Journey Analytics.
After you make all of the needed preparations, you can Migrate components and projects from Adobe Analytics to Customer Journey Analytics.
Like in Adobe Analytics, Analysis Workspace is the main user-facing tool in Customer Journey Analytics. However, there are some key differences when using Analysis Workspace in Customer Journey Analytics that users need to be aware of.
You should give your users ample time (3 - 6 months) to become familiar with the key differences of Analysis Workspace in Customer Journey Analytics.
For information about some of the key differences between Adobe Analytics and Customer Journey Analytics, see User Guide for Adobe Analytics users.
See Perform basic analysis and Perform advanced analysis.
Quick start guides
The Data ingestion section provides quick start guides on the workflow above. These quick start guides illustrate how to ingest data from a variety of sources (including Adobe Analytics) in Adobe Experience Platform and then use that data in Customer Journey Analytics.