Operators

Last update: June 9, 2025

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The Segment builder lets you compare and constrain values for components using selected operators. There are two categories of operators: Standard and Distinct Count.

Standard operators

OperatorDescription
equalsReturns items that match exactly for a numeric or string value. If using wildcard characters, use the matches operator.
does not equalReturns all items that do not contain the exact match of the value entered. If using wildcard characters, use the does not match operator.
equals any ofReturns any items that contain the match of the substring values entered, delimited by a comma.
containsReturns items that compare to the substrings of the values entered. For example, if the value for a Page Name dimension contains Search, this operator matches any page that has the substring Search in its name, including Search Results, Search, and Searching. This operator is case-sensitive.
does not containAll items that match the entered value are excluded from the results. For example, if the value for a Page Name dimension does not contain Search, this operator excludes any page that has the substring Search in its name, including Search Results, Search, and Searching.
contains all ofReturns items that include all substrings (separated by a space) in any order. For example, specifying Search Results as the value for this operator would match Search Results and Results of Search, but not Search or Results independently. This operator supports up to 100 words delimited by spaces.
does not contain all ofAll items that match every entered value are excluded from the results. For example, specifying Search Results as the value for this operator would exclude Search Results and Results of Search, but not Search or Results. This operator supports up to 100 words delimited by spaces.
contains any ofReturns items that contain any of the specified substrings. For example, specifying Search Results as the value for this operator would match Search Results, Results of Search, Search, and Results. This operator supports up to 100 words delimited by spaces.
does not contain any ofAll items that match any substring are excluded from the results. For example, specifying Search Results as the value for this operator would exclude Search Results, Results of Search, Search, and Results. This operator supports up to 100 words delimited by spaces.
starts withReturns items that start with the character or strings of the value specified.
does not start withReturns all items that do not start with the characters or strings of the value specified.
ends withReturns items that end with the character or strings of the value specified.
does not end withReturns all items that do not end with the characters or strings of the value specified.
matches

Returns items that match items exactly based on a given numeric or string value. Supports wildcards using an asterisk (*). This operator is case sensitive. For example:

  • a*e matches ae, abcde, adobe, and a whole sentence.
  • adob* matches adobe, adobe analytics, and adobo recipe
  • *dobe matches dobe, adobe, and cute little dobe.
does not matchAll items that match the string are excluded. Supports wildcards using an asterisk (*).
existsReturns items if the value is not null.
does not existReturns items if the value is null.