Create a campaign create-campaign
To create a new campaign, access the Campaigns menu, then click Create campaign. You can also duplicate an existing live campaign to create a new one. Learn more
Choose the campaign type campaigntype
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Select the type of campaign that you want to execute
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Scheduled - Marketing: execute the campaign immediately or on a specified date. Scheduled campaigns are aimed at sending marketing messages. They are configured and executed from the user interface.
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API-triggered - Marketing/Transactional: execute the campaign using an API call. API-triggered campaigns are aimed at sending either marketing, or transactional messages, i.e. messages sent out following an action performed by an individual: password reset, cart purchase etc. Learn how to trigger a campaign using APIs
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Click Create to create the campaign.
Define the campaign properties create
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In the Properties section, specify a name and a description for the campaign.
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The Tags field allows you to assign Adobe Experience Platform Unified Tags to your campaign. This allows you to easily classify them and improve search from the campaigns list. Learn how to work with tags
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To assign custom or core data usage labels to the campaign, click the Manage access button. Learn more on Object Level Access Control (OLA)
Define the campaign audience audience
Define the population targeted by the campaign, follow these steps:
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In the Audience section, click the Select audience button to display the list of available Adobe Experience Platform audiences. Learn more on audiences
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In the Identity namespace field, choose the namespace to use in order to identify the individuals from the selected segment.
Individuals belonging to a segment that does not have the selected identity (namespace) among their different identities will not be targeted by the campaign. Learn more on namespaces
Create the message and configure tracking content
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In the Actions section, select or create new configuration.
A configuration is defined by a System Administrator. It contains all the technical parameters for sending the message, such as header parameters, subdomain, mobile apps, etc. Learn more.
Only channel configurations compatible with the marketing campaign type are listed in the drop-down list.
note note NOTE If you are creating a push notification campaign, you can enable the Rapid delivery mode, which is a Journey Optimizer add-on that allows very fast push message sending in large volumes. Learn more -
Click the Edit content button to create and design your message. Learn detailed steps to create your message content in the following pages:
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Once your content is defined, use the Simulate content button to preview and test your content with test profiles. Learn more.
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Click the arrow to go back to the campaign creation screen.
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In the Actions tracking section, specify if you want to track how your recipients react to your delivery: you can track clicks and/or opens.
Tracking results will be accessible from the campaign report once the campaign has been executed. Learn more on campaign reports
Schedule the campaign schedule
By default, campaigns start once they have been activated manually, and end as soon as the message has been sent once.
You can define a frequency at which the campaign’s message should be sent. To do this, use the Action triggers options in the campaign creation screen to specify if the campaign should be executed daily, weekly, or monthly.
If you do not want to execute your campaign right after its activation, you can specify a date and time at which the message should be sent using the Campaign start option. The Campaign end option allows you to specify when a recurring campaign should stop being executed.
Once your campaign is ready, you can review and publish it. Learn more