Campaign report campaign-global-report-cja
Campaign KPIs campaign-kpis
The Campaign Key Performance Indicators (KPIs) function as an all-encompassing dashboard, delivering an analysis of essential metrics associated with your campaign. This encompasses details such as the count of clicks and number of delivered messages, offering a comprehensive insight into your campaign’s effectiveness and level of engagement.
The KPIs will vary based on the channels used in your campaign.
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Click through rate: Percentage of users who interacted with the message.
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Clicks: Number of times a content was clicked on in your message.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Displays: Number of times the message was opened.
Campaign overview delivery-global
The Campaign overview table serve as a comprehensive dashboard, offering a detailed breakdown of key metrics related to your campaign. This includes essential information such as the number of profiles and the actions delivered, providing a thorough understanding of your campaign’s performance and engagement.
Note that metrics will vary based on the channels used in your campaign.
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People: Number of user profiles who qualify as target profiles for your messages.
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Click through rate: Percentage of users who interacted with the message.
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Clicks: Number of times a content was clicked on in your message.
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Unique Clicks: Number of profiles who clicked on a content in your message.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Bounces for outbound channels: Total number of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Outbound Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
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Outbound Exclusions: Number of profiles which have been excluded by Adobe Journey Optimizer.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Campaign funnel results campaign-funnel
The Campaign funnel results graph presents a detailed analysis of your profiles’ engagement with your messages, offering valuable insights into how various profiles interacted with your content.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Clicks: Number of times a content was clicked on in your message.
Tracked link label campaign-track
The Tracked link label table offers essential insights into your visitors’ engagement with the URLs included in your messages, providing valuable information about which links attract the most interaction.
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Unique Clicks: Number of profiles who clicked on a content in your message.
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Clicks: Number of times a content was clicked on in your message.