Work with Unified tags

With Adobe Experience Platform Unified Tags, you can easily classify your Journey Optimizer objects to improve search from the lists.

Adding meaningful tags to audiences in Journey Optimizer lets you later filter and search on to more easily find audiences. Tags can additionally be used to organize audiences in relevant, searchable folders, create personalized offers and experiences, and use in experience decision rules.

Add tags to an object

The Tags field allows you to define tags for your object. Tags are available for the following objects:

You can either select an existing tag, or create a new one. To do so, follow the steps below.

  1. Start typing the name of the desired tag and/or select it from the list.

    NOTE
    Tags are not case-sensitive.
  2. If the tag you are searching is not available, click Create “” to define a new one - it is automatically added to the current object and becomes available for all other objects.

  3. The list of the selected or created tags is displayed below the Tags field. You can define as many tags as needed.

NOTE
If you duplicate or create a new version of an object, tags are preserved.