Set your journey properties jo-properties
Access the properties of a journey access-properties
The properties of a journey are centralized in the right rail. This section is displayed by default when creating a new journey. For existing journeys, click on the pencil icon next to the journey’s name to open it.
From this section, you can define the name of the journey, add a description, and:
- manage entrance and reentrance,
- choose start and end dates,
- manage access to data,
- define a timeout duration in journey activities (for Admin users only),
- select the journey and profile timezones
- assign Adobe Experience Platform Unified Tags to your journey, to easily classify them and improve search from the campaigns list. Learn how to work with tags
- monitor conflicts and prioritize your journeys using conflict management tools.
The Copy technical details allows you to copy technical information about the journey which the support team can use to troubleshoot. The following information is copied: JourneyVersion UID, OrgID, orgName, sandboxName, lastDeployedBy, lastDeployedAt.
Learn more about technical fields related to a journey for a given profile, and how to use them in this page.
Entrance and reentrance entrance
The profile entry mode is defined at the journey level, in the right configuration pane. Settings are described below.
Profile entrance management depends on the type of journeys. Learn more about profile entrance and reentrance management, in this page.
Allow reentrance allow-reentrance
By default, new journeys allow reentrance. You can uncheck the Allow reentrance option for “one shot” journeys, for example if you want to offer a one-time gift when a person enters a shop.
Reentrance wait period reentrance-wait
When the Allow reentrance option is activated, the Reentrance wait period field is displayed. This field allows you to define the time to wait before allowing a profile to enter the journey again in unitary journeys (starting with an event or an audience qualification). This prevents journeys from being erroneously triggered multiple times for the same event. By default the field is set to 5 minutes. The maximum duration is 90 days.
Manage access manage-access
To assign custom or core data usage labels to the journey, click the Manage access button. Learn more on Object Level Access Control (OLAC)
Journey and profile timezones timezone
Timezone is defined at journey level. You can enter a fixed time zone or use Adobe Experience Platform profiles to define the journey time zone. If a time zone is defined in Adobe Experience Platform profile, it can be retrieved in the journey.
For more information on timezone management, see this page.
Start and end dates dates
You can define a Start date. If you haven’t specified one, it will be automatically defined at publication time.
You can also add an End date. This allows profiles to exit automatically when the date is reached. If no end date is specified, profiles can stay until the global journey timeout (which is generally 91 days). The only exception is recurring read audience journeys with Force reentrance on recurrence activated, which end at the start date of the next occurrence.
Timeout timeout
Timeout or error in journey activities timeout_and_error
When editing an action or condition activity, you can define an alternative path in case of error or timeout. If the processing of the activity interrogating a third-party system exceeds the timeout duration defined in Timeout or error field of the journey’s properties, the second path will be chosen to perform a potential fallback action.
Authorized values are between 1 and 30 seconds.
We recommend that you define a very short Timeout or error value if your journey is time sensitive (example: reacting to the real-time location of a person) because you cannot delay your action for more than a few seconds. If your journey is less time sensitive, you can use a longer value to give more time to the system called to send a valid response.
Journeys also uses a global timeout as detailled below.
Global journey timeout global_timeout
In addition to the timeout used in journey activities, a global journey timeout is applied. It is not displayed in the interface and cannot be changed.
This global timeout stops the progress of individuals in the journey 91 days after they enter. This means that an individual’s journey cannot last longer than 91 days. After this timeout period, the individual’s data is deleted. Individuals still flowing in the journey at the end of the timeout period will be stopped and they will not be taken into account in reporting. You could therefore see more people entering the journey than exiting.
Due to the 91-day journey timeout, when journey reentrance is not allowed, we cannot make sure the reentrance blocking will work more than 91 days. Indeed, as we remove all information about persons who entered the journey 91 days after they enter, we cannot know the person entered previously, more than 91 days ago.
An individual can enter a wait activity only if he or she has enough time left in the journey to complete the wait duration before the 91 days journey timeout. See this page.
Time-to-Live (TTL) and data rentention FAQ timeout-faq
Starting Adobe Journey Optimizer June 2024 release, the journey global timeout has moved from 30 to 91 days. Impacts are listed in the FAQ below:
For Unitary Journeys
For Segment Trigger Journeys
Merge policies merge-policies
Journey uses merge policies while retrieving profile data from Adobe Experience Platform. Depending on the journey type, different merge policies are used:
- In Read audience or audience qualification journeys: the merge policy from the audience is used
- In Unitary event journeys: the default merge policy is used
- In Business event journeys: the merge policy from the targeted audience in the following Read audience activity is used
Journey will honour the merge policy used throughout the entire journey. Therefore, if multiple audiences are used in a journey (eg: in “inAudience” functions), creating inconsistencies with the merge policy used by the journey, an error is raised and publication is blocked. However, if an inconsistent audience is used in message personalisation, an alert is not raised, despite the inconsistency. For this reason, it is highly recommended to check the merge policy associated with your audience, when this audience is used in message personalisation.
To learn more on merge policies, refer to Adobe Experience Platform documentation.
Exit criteria exit-criteria
Description exit-criteria-desc
By adding exit criteria, you make the profiles exit the journey as soon as an event happen (eg: Purchase) or they qualify for an audience. This will prevent the user from getting any further communications from the journey.
You may want to remove profiles from a journey when they do not meet the journey’s purpose anymore. This can be achieved by global exit criteria, which are closely associated with goal management.
Sample use case
A marketer has a promotional journey that has a series of communications. Each of this communication is aimed at driving the customer to make a purchase. As soon as the purchase is made the customer should not receive rest of the messages in the series. By defining an exit criteria, any profiles who made a purchase is removed from the journey.
Configuration and usage exit-criteria-config
Exit criteria are set at journey level. One journey can have multiple exit criteria. When you have multiple exit criteria set, the evaluation happens from top to bottom with an OR logic. So if you have Exit Criteria A and Exit Criteria B, it will be evaluated as A OR B. The criteria are evaluated at every step of the journey.
To create an exit criteria, follow these steps:
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Open your journey.
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Click the Show Exit Criteria icon located in the upper-right section of the journey canvas.
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Click on Add exit criteria button.
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Enter a Label and select if your exit criteria is based on an Event or an Audience.
- For Exit criteria based on an event, pick only unitary event.
- For Exit criteria based on an audience, select an audience. Note: Exit criteria using an audience can take up to 10 mins to be effective.
You can add multiple exit criteria.
Guardrails and limitations exit-criteria-guardrails
The following guardrails and limitations apply to the journey exit criteria capability:
- Exit criteria are defined in draft state only
- Journey namespace coherence between events and event-based exit criteria
Conflict management conflict
The Conflict management section in the journey’s properties allows you to monitor conflicts and prioritize your journeys. You can:
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Apply a Rule Set to exclude this journey to part of your audience based on capping rules. Learn how to work with rule sets
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Assign a priority score to the journey, ranging from 0 to 100. A higher number indicates a higher priority. The priority value inserted here is inherited by any inbound actions (such as In-App) contained in this journey. learn how to work with priority scores
For situations where this same inbound channel configuration is used in other campaigns or journeys, the inbound action with the highest priority score is shown to the recipient. If multiple journeys or campaigns have the same score, the element that was most recently modified is chose.
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View conflicts with other journeys, campaigns, or channel configurations. If you wish to identify overlap on audience, start & end date, channel configuration, channel, or rule set you can view potential conflicts here. Learn how to identify potential conflicts in journey