On this page: Understand what Action campaigns are and follow the key steps to create one so you can send simple scheduled batch communications, such as promotional offers, announcements, or policy updates.
About Action campaigns about
Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.
➡️ Discover this feature in video
NOTE
For more information on the supported channels, refer to the table in this section: Channels in journeys & campaigns.
Available channels vary based on your licensing model and add-ons.
Key steps for Action campaigns creation steps
Before starting with campaigns, check the following prerequisites listed in this section. Once these prerequisites are met, you can start creating your campaign:
- Define the Action campaign properties
- Configure the campaign action
- Edit the Action campaign content
- Define the Action campaign audience
- Schedule the Action campaign. Optionally, send using waves to deliver the message in batches over time.
- Review & activate the Action campaign
Learn more about the complete campaign creation workflow with type-specific guides →
How-to videos video
Learn how to create an Action campaign.
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