DocumentationJourney OptimizerJourney Optimizer Guide

Work with Action campaigns gs-action-campaigns

Last update: Mon Sep 08 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

About Action campaigns about

Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.

➡️ Discover this feature in video

NOTE
Supported channels are: Email, SMS/MMS/RCS, Push notifications, WhatsApp, LINE, Direct mail, In-App, Web, Code-based experiences.
Available channels vary based on your licensing model and add-ons.

Key steps for Action campaigns creation steps

  1. Define the Action campaign properties
  2. Configure the campaign action
  3. Edit the Action campaign content
  4. Define the Action campaign audience
  5. Schedule the Action campaign
  6. Review & activate the Action campaign
IMPORTANT
Before creating your campaign, make sure you have reviewed the general campaign prerequisites.

How-to videos video

Learn how to create an Action campaign.

https://video.tv.adobe.com/v/346680?quality=12
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