Define the Action campaign audience action-campaign-audience
Use the Audience tab to define the campaign audience.
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Select the audience
For Marketing campaigns, click the Select audience button to display the list of available Adobe Experience Platform audiences. Learn more more about audiences.
note important IMPORTANT The use of audiences and attributes from audience composition is currently unavailable for use with Healthcare Shield or Privacy and Security Shield. -
Select the identity type
In the Identity type field, choose the type of key to use to identify the individuals from the selected audience. You can either use an existing identity type or create a new one using the Adobe Experience Platform Identity Service. Standard Identity namespaces are listed on this page.
Only one identity type is allowed per campaign. Individuals belonging to a segment that does not have the selected identity type among their different identities cannot be targeted by the campaign. Learn more about identity types and namespaces in the Adobe Experience Platform documentation.
Next steps next
Once the audience of your Action campaign is ready, you can schedule the campaign. Learn more