Get started with audiences about-segments
Audience are collections of people who share similar behaviors and/or characteristics. They are centrally configured and maintained on Adobe Experience Platform using the Adobe Experience Platform Segmentation Service and readily accessible within Journey Optimizer to be activated in your journeys and campaigns.
Adobe Journey Optimizer provides robust tools for creating, managing, and enriching audiences to enhance marketing efforts. When combined with Adobe Real-Time Customer Data Platform, Journey Optimizer lets you layer in audiences for more complex segmentation and bidirectionally share audiences with other Adobe Experience Cloud solutions.
As real-time data streams or is batch uploaded, datasets update and Journey Optimizer dynamically moves individuals in and out of audiences and journeys in real-time.
This documentation provides information on how to work with audiences within Adobe Journey Optimizer. Detailed information on the Audience portal and audiences is available in Adobe Experience Platform Segmentation service documentation. Refer to these sections for more details:
Browse audiences browse
Audiences are available from the Customer > Audiences menu.
A dashboard visually shows overlaps between important audiences and supports exploring valuable audience trends, such as audience size changes across a given time period or sudden spikes in audiences can highlight events or actions that caused an audience to shrink, but also those that resulted in audience growth, such as a successful offer.
From the Audience Portal, you can easily manage, find, and explore audiences with standardized labeling, governance controls, searchable folders, and tags.
For more information on how to work with audiences in the Audience Portal, refer to the Adobe Experience Platform Segmentation Service documentation.
Audiences types types
Audiences can be generated using different methods:
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Segment definitions: Create a new audience definition using Adobe Experience Platform Segmentation Service. Learn how to build segment definitions
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Custom upload: Import an audience using a CSV file. Learn how to create Custom Upload audiences
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Audience composition: Create a composition workflow to combine existing audiences into a visual canvas and apply actions such as rank, split, join to create new audiences. Learn how to work with audience composition
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Federated Audience Composition: Federate datasets directly from your existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes all in one system. Learn how to work with Federated Audience Composition.
How-to video video
Learn about unified customer profiles and audiences in Journey Optimizer.
