On this page: Learn how to use Federated Audience Composition in Adobe Journey Optimizer to query your enterprise data warehouse and enrich Adobe Experience Platform audiences without duplicating sensitive data.
While you can use the audience composition capabilities to create valuable, highly refined audiences for targeting, you can further enrich audiences for deeper personalization using data from your enterprise data warehouse and trusted partners.
The Federated Audience Composition capability available in Adobe Journey Optimizer can query a data warehouse for data or profile
attributes to use in composing audiences, leaving sensitive data in the warehouse and avoiding data duplication. This can include both profile-based data and non-profile data. For example, a quick-service restaurant group could enrich profiles of customers
that recently placed orders online with each customer’s preferred restaurant location, enabling the restaurant group to send customers offers that can be used at those preferred locations.
- Data integration - Boost flexibility and efficiency with ability to query relevant pre-built audiences and datasets from your enterprise data warehouse and partners into a single environment to augment Adobe Experience Platform use cases.
- Enhanced marketing processes - Unlock additional support for segmentation, targeting, and activation use cases with streamlined, adaptable workflows.
- Efficient data management - Minimize data copy, govern sensitive
data usage, and optimize IT investments to complement real-time cross-channel use cases on Adobe
For more information, please read the guide on Federated Audience Composition.
Learn more about Federated Audience Composition in video:
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- TL;DR: This page explains how Federated Audience Composition in Journey Optimizer queries an enterprise data warehouse to build and enrich Adobe Experience Platform audiences without duplicating sensitive data.
Intents:
- Query a data warehouse for data or profile attributes to use in composing audiences
- Enrich Adobe Experience Platform audiences for deeper personalization using enterprise data warehouse and trusted partner data
- Compose audiences from both profile-based and non-profile data while leaving sensitive data in the warehouse
Glossary:
- Federated Audience Composition: A Journey Optimizer capability that queries a data warehouse for data or profile attributes to compose audiences, leaving sensitive data in the warehouse and avoiding data duplication (product-specific)
- Data warehouse: The enterprise data source queried for data or profile attributes used in composing audiences (product-specific)
Guardrails:
- Federated Audience Composition leaves sensitive data in the warehouse and avoids data duplication rather than copying the data into Adobe Experience Platform.
Terminology:
- Canonical name: Federated Audience Composition — Acronym: FAC — variants: federated audience composition
- Synonyms: “data warehouse” = “enterprise data warehouse”
- Do not confuse: “profile-based data” ≠ “non-profile data” (Federated Audience Composition can include both)
FAQ:
- Q: What does Federated Audience Composition do? — It queries a data warehouse for data or profile attributes to use in composing audiences, leaving sensitive data in the warehouse and avoiding data duplication.
- Q: What kinds of data can it use? — Both profile-based data and non-profile data.
- Q: How does it help with sensitive data? — It leaves sensitive data in the warehouse and avoids data duplication.