Federated Audience Composition documentation

Last update: March 4, 2025

Welcome to Adobe Experience Platform Federated Audience Composition Documentation.

Experience Platform Federated Audience Composition provides Adobe Real-Time CDP and Adobe Journey Optimizer users with data management flexibility and efficiency. With Federated Audience Composition, you can access your enterprise data warehouse using a marketer-friendly UI to build audiences and leverage datasets in Adobe Experience Platform workflows without persisting underlying enterprise data. This helps you reduce data movement when accessing data warehouses for experience use cases.

Federated Audience Composition enable audiences to be created, refined and enriched via federated compositions, using raw data from external data warehouses.

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Create, configure, test and save the connection to your external database.

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Add and configure activities (Split, Enrichment, Query, etc.) to build compositions and create your audience.

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Start with the basics

Get started
Learn how to create and update Adobe Experience Platform audiences directly from your database, without any ingestion process.

Audience data
Prepare and map your data in a custom and extensible data model.

Compose an audience
Add and configure activities (Split, Enrichment, Query, etc.) to build compositions and create your first federated audience.

FAQ
Frequently Asked Questions about Federated Audience Composition.

Additional resources

Real-Time Customer Data Platform Documentation - Adobe Audience Portal documentation - Tutorials

Experience Cloud