Federated Audience Composition overview

Expand access to critical warehouse-based datasets to create high-value audiences: You can use existing data warehouses as the main system of record, while leveraging best-in-class applications to power great customer experiences.

Comprehensive support to power engagement use cases: Federated Audience Composition, paired with Real-Time CDP or Journey Optimizer, supports brand-initiated, personalized experiences with federated audiences and delivers in-the-moment experiences triggered by real-time events, combined with person attributes to meet use case requirements across teams.

Minimize data movement and duplication: You can create audiences from datasets that live in enterprise data warehouses without copying underlying data to manage actionable marketing profiles and audiences.

Utilize a single system for experience-driven workflows: You can curate both ingested and federated audiences in Adobe Experience Platform and coordinate outbound experiences across all channels.

Multi-edition support: B2C and B2B CDP customers can leverage Federated Audience Composition to build people-based audiences by integrating data from supported enterprise data warehouses. Additionally, they can enrich existing Experience Platform people-based audiences by incorporating relevant attributes available in the enterprise data warehouse, enhancing their audience profiles for more personalized and targeted engagement.

Audience creation: You can create audiences from a data warehouse and federate those audiences into Experience Platform for use in either Real-Time CDP or Journey Optimizer through a marketer friendly drag-and-drop user interface. As a result, you can query your data warehouses without copying sensitive underlying data or duplicating existing data.

• Example: Create an audience of high value past purchasers using historic transaction data in the warehouse, without copying those transactions into Experience Platform.

Audience enrichment: You can add more detail to your existing audiences in Experience Platform by using additional datasets from your data warehouses and overlaying your audiences with this information - all without copying the underlying data into Experience Platform. With audience enrichment, you can deliver improved personalization with the enriched audience.

• Example: Enrich an Experience Platform audience of cart abandoners with the Federated Audience Composition audience of high-value past purchasers to deliver a targeted offer.

Profile enrichment: You can select individual customer attributes from your data warehouse to enhance Experience Platform profiles. With federated data added to these profiles, you can better power in-the-moment experiences that are triggered by inbound customer signals.

• Example: Enrich an Experience Platform profile with information from the federated audience. You can now market to a site visitor who belongs to the high-value past purchasers federated audience with a targeted offer that is triggered by their on-site behavior.