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• TL;DR: This page introduces the Adobe Journey Optimizer and Adobe Experience Platform tools for managing data requests, audit logs, consent, and governance policies so you can handle personal data responsibly and comply with regulations such as GDPR.

Intents:

• Understand why privacy must be managed carefully in Journey Optimizer
• Identify the tools available for privacy management across Journey Optimizer and Adobe Experience Platform
• Learn how to manage customer data requests, audit user actions, and track consent
• Understand how consent policies and governance policies support privacy

Glossary:

• Data Subjects: individuals whose information is used; regulations such as GDPR require compliance with specific requirements before using their information, and Data Subjects should be able to modify their consent at any time
• Privacy Service: Adobe Experience Platform service used to manage customer requests to access and delete personal data (product-specific)
• Audit logs: used to identify actions performed by users in the system, troubleshoot issues, and help comply with regulations and corporate data stewardship policies (product-specific)
• Consent policies: Adobe Experience Platform consent policies applied to custom actions to respect the preferences of your customers (product-specific)
• Governance policies: Adobe Experience Platform governance policies used to prevent sensitive fields from being exported to third-party systems through custom actions (product-specific)

Guardrails:

• Regulations such as GDPR state that you must comply with specific requirements before being able to use information from Data Subjects
• Data Subjects should be able to modify their consent at any time

Terminology:

• Canonical name: Privacy management
• Do not confuse: “Consent policies” (respect customer communication preferences) ≠ “Governance policies” (prevent sensitive fields from being exported to third-party systems through custom actions)

FAQ:

• Q: Why does privacy need to be managed carefully in Journey Optimizer? — Because Journey Optimizer collects and processes extremely large amounts of data, including personal information and sensitive data.
• Q: What does GDPR require regarding Data Subjects? — Compliance with specific requirements before using their information, and allowing Data Subjects to modify their consent at any time.
• Q: What are governance policies used for? — To prevent sensitive fields from being exported to third-party systems through custom actions.
• Q: Which service manages data access and deletion requests? — The Adobe Experience Platform Privacy Service.