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Configure Infobip provider sms-configuration-infobip

Last update: May 8, 2026

CREATED FOR:

  • Intermediate
  • Admin

By integrating Infobip with Adobe Journey Optimizer, you can deliver text messages to your profiles as part of your journeys and campaigns.

To configure Infobip as your SMS provider, follow the steps below:

  1. Create API Credential
  2. Create Webhook
  3. Create Channel configuration
  4. Create Journey or Campaign with SMS channel action

Configure API credentials for SMS api-credential

To configure Infobip with Journey Optimizer, follow these steps:

  1. In the left rail, browse to Administration > Channels and select the API Credentials menu. Click the Create new API credentials button.

  2. Configure your SMS API credentials, as detailed below:

    accordion
    List of SMS credentials for configuration
    table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2 6-row-2 7-row-2 8-row-2
    Configuration fields Description
    SMS vendor Infobip
    Name Choose a name for your API Credential.
    API base URL and API key Access your web interface homepage or the API key management page to find your credentials. For regional or alternate domain endpoints, e.g. api-ny2.infobip.com, specify the complete base URL and verify your authorization token with Infobip support.
    Learn more in Infobip Documentation
    Principal Entity ID Enter your assigned DLT principal entity ID.
    Content Template ID Enter your registered DLT content template ID.
    Validity Period Enter the message validity period in hours. In the event that messages cannot be delivered within this timeframe, the system will make additional attempts to resend them. The default validity period is set to 48 hours.
    Callback Data Enter the additional client data that will be sent on the Notify URL.
    Inbound Number Add your unique inbound number. This allows you to use the same API credentials across different sandboxes, each with its own inbound number.

  3. Enable the Fuzzy Opt-out option to detect messages resembling opt-out keywords (e.g., ‘CANCIL’) and customize the confirmation reply in the Fuzzy Auto Reply field.

    Fuzzy Opt-out identifies SMS messages that indicate a user wants to unsubscribe, even if the message does not exactly match a defined opt-out keyword. It can detect common opt-out phrases and certain offensive terms, helping ensure your campaigns respect user preferences and remain compliant.

  4. Select Use custom dataset for inbound to route this credential’s inbound SMS to a pre-created dataset you choose from the dropdown. Learn more about creating datasets

    note
    NOTE
    The dataset schema must be XDM ExperienceEvent and include at least these field groups:
    • Adobe CJM ExperienceEvent - Message interaction details
    • Adobe CJM ExperienceEvent - Message Execution Details
    • Adobe CJM ExperienceEvent - Message Profile Details
    The schema and dataset must be enabled for Profile.

  5. Click Submit when you finished the configuration of your API credentials.

  6. In the API Credentials menu, click the bin icon to delete your API credentials.

  7. To modify existing credentials, locate the desired API credentials and click the Edit option to make the necessary changes.

  8. Click Verify SMS connection, from your existing API credentials, to test and verify your SMS API credentials by sending a sample message to a designated device.

  9. Fill in the Number and Message fields and click Verify connection.

    note important
    IMPORTANT
    The message must be structured to align with the provider’s payload format.

After creating and configuring your API credential, you now need to create a channel configuration for SMS and MMS messages. Learn more

Configure API credential for RCS

RCS messaging is supported in Adobe Journey Optimizer through Infobip using the Custom SMS Provider feature. This enables the delivery of rich, interactive messages via verified business profiles, incorporating elements such as carousels, buttons, and multimedia content.

➡️ Explore how Infobip supports RCS in Infobip documentation

To enable RCS messaging with Infobip, new API credentials must be configured via a Custom SMS Provider. Existing Infobip SMS credentials are not compatible, as RCS requires a distinct payload format.

To configure RCS with Infobip:

  1. Register Your Business for RCS via Infobip

    Begin by completing the RCS onboarding and registration process within the Infobip platform. This involves setting up your RCS sender profile and ensuring your account is RCS-enabled. Learn more in Infobip documentation

  2. Create an SMS Webhook

    Configure a custom SMS webhook in Journey Optimizer. This webhook will be responsible for handling delivery receipts, inbound RCS messages, and status updates from Infobip’s platform.

  3. Create API Credential using Custom as SMS vendor

    Create a new API credential within Journey Optimizer, selecting “Custom” as the SMS provider. Use the appropriate RCS endpoint authentication method, base URL, and headers.

After creating and configuring your API credential, you now need to create your Webhook and a channel configuration for your RCS messages. Learn more

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