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In-app campaign report campaign-global-report-cja-inapp

Impression & click trend impression-click-trend

The Impression & Click trend graph presents a detailed analysis of your profiles’ engagement with your In-app messages, offering valuable insights into how profiles interact with your content.

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  • Clicks: Number of times a content was clicked on in your In-app messages.

  • Displays: Number of times the message was opened.

Clicks clicks-inapp

The Clicks graph displays In-app click metrics, illustrating both the total number of content clicks and the number of unique profiles who clicked on the content.

Learn more on Clicks metrics
  • Unique Clicks: Number of profiles who clicked on a content in your In-app messages

  • Clicks: Number of times a content was clicked on in your In-app messages.

Display display-inapp

The Displays graph helps you understand both the overall reach of the message and the number of unique profiles engaging with it.

Learn more on Display metrics
  • Displays: Number of times the message was opened.

  • Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.

Tracking data tracking-data-inapp

The Tracking data table offers a detailed snapshot of profile activity tied to your In-app messages, providing essential insights into engagement and In-app messages effectiveness.

Learn more on Tracking data metrics
  • People: Number of user profiles who qualify as target profiles for your In-app messages.

  • Click through rate (CTR): Percentage of users who interacted with the In-app messages.

  • Click through open rate (CTOR): Number of times the In-app messages was opened.

  • Clicks: Number of times a content was clicked on in your In-app messages.

  • Unique Clicks: Number of profiles who clicked on a content in your In-app messages.

  • Displays: Number of times the message was opened.

  • Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.

  • Sends: Total number of sends for your In-app messages.

The Tracked link labels table offers a comprehensive overview of the link labels within your In-app messages, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.

Learn more on Tracked link labels metrics
  • Unique Clicks: Number of profiles who clicked on a content in your In-app messages.

  • Clicks: Number of times a content was clicked on in your In-app messages.

  • Displays: Number of times the message was opened.

  • Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.

The Tracked link URLs table provide a comprehensive overview of the URLs within your In-app messages that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your In-app messages.

Learn more on Tracked link URLs metrics
  • Unique Clicks: Number of profiles who clicked on a content in your In-app messages.

  • Clicks: Number of times a content was clicked on in your In-app messages.

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