Get started with Journey Optimizer decision capabilities gs-decision
The decision capabilities in Journey Optimizer empower you to deliver the best offers and personalized experiences to your customers across all touchpoints, at precisely the right moments. These capabilities simplify personalization through a centralized catalog of marketing offers and an advanced decision engine, which uses rules and ranking criteria to deliver the most relevant content for each individual.
Key benefits:
- Improved campaign performance by delivering personalized offers across multiple channels,
- Improved workflows: instead of creating multiple deliveries or campaigns, marketing teams can improve workflows by creating a single delivery and vary the offers in different parts of the template,
- Control over the number of times an offer is shown across campaigns and customers.
Currently, Journey Optimizer provides the two core solutions detailed below.
Decisioning decisioning
Our next-generation decision framework, designed to unify existing Journey Optimizer workflows and lay the foundation for managing additional content catalogs. Decisioning offers:
- Schema-based item catalog management: Increase flexibility by associating customized metadata with each offer.
- Flexible collection rules: Easily group offers for future evaluation based on various criteria.
- Updated decision policy and selection strategy configuration: Allow reusability of decision components.
- Experimentation capabilities: Test decision logic against other content components to measure performance.
For now, Experience Decisioning is supported in the Code-Based Experience channel.
Decision management decision-management
Our established feature in Journey Optimizer, Decision Management uses a central library of marketing offers and a decision engine that applies rules and constraints to real-time customer profiles, leveraging Adobe Experience Platform data to deliver the right offer at the right time.
Decision Management currently supports four channels: Email, In-App Messaging, Push Notifications, and SMS.
➡️ Get started with Decision management