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Get started with Experience Decisioning get-started-experience-decisioning

Experience Decisioning is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
For now, the feature is unavailable for customers who have purchased the Adobe Healthcare Shield and Privacy and Security Shield add-on offerings.

What is Experience Decisioning about

Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as ‘decision items’ and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual.

These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only.

Experience Decisioning key steps steps

The main steps to work with Experience Decisioning are as follows:

  1. Assign proper permissions. Experience Decisioning is only available to users with access to a Experience Decisioning related role such as Decision managers. If you cannot access Experience Decisioning, your permissions must be extended.

    Learn how to assign the Decision managers role
    1. To assign a role to a user in the Permissions product, navigate to the Roles tab and select Decision managers.

    2. From the Users tab, click Add user.

    3. Type in your user’s name or email address or select the user fom the list and click Save.

      If the user was not previously created, refer to the Add users documentation.

    Your user should then receive an email redirecting to your instance.

  2. Configure custom attributes: Tailor the item catalog to your specific requirements by setting up custom attributes into the catalog’s schema.

  3. Create decision items to show to your targeted audience.

  4. Organize with collections: Use collections to categorize decision items based on attribute-based rules. Incorporate collections into your selection strategies to determine which collection of decision items should be considered.

  5. Create decision rules: Decision rules are used in decision items and/or selection strategies to determine to whom a decision item can be shown.

  6. Implement ranking methods: Create ranking methods and apply them within decision strategies to determine the priority order for selecting decision items.

  7. Create selection strategies: Build selection strategies that leverage collections, decision rules, and ranking methods to identify the decision items suitable for displaying to profiles.

  8. Embed a decision policy into your code-based campaign: Decision policies combine multiple selection strategies to determine the eligible decision items to display to the intended audience.