You can access your Content Card campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Display & click trend display-click
The Display & click trend graphs help you understand both the overall reach of the message and the number of unique profiles engaging with it.
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Clicks: Number of times a content was clicked on in Content card.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracking data tracking-data
The Tracking data table offers a detailed snapshot of profile activity tied to your Content cards, providing essential insights into engagement and Content card effectiveness.
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People: Number of user profiles who qualify as target profiles for your Content cards.
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Click through rate (CTR): Percentage of users who interacted with the Content card.
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Clicks: Number of times a content was clicked on in your Content card.
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Unique Clicks: Number of profiles who clicked on a content in your Content card.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.
Tracked labels tracked-labels
The Tracked labels table offers a comprehensive overview of the link labels within your Content cards, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in your Content cards.
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Clicks: Number of times a content was clicked on in your Content cards.
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Displays: Number of times the message was opened.
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Unique displays: Number of times the message was opened, multiple interactions of one profile are not taken into account.