Landing page report lp-report-global-cja
The Landing Page report offers valuable insights into user behavior, engagement patterns, conversion rates, and other key metrics, empowering you to make informed decisions and optimize your landing page performance effectively.
To access your reports, select Report from the advanced menu of your selected landing page.
To learn more on Customer Journey Analytics workspace and how to filter and analyze data, refer to this page.
Landing page Conversion rate lp-conversion
The Landing page Conversion rate KPI enables you to assess the effectiveness of your landing page based on the number of visits and interactions.
- Landing page Conversion rate: Number of persons who interacted with the landing page, e.g. subscribed to a form, in relation to the total number of visits.
Landing page Bounce rate lp-bounce-rate
The Landing page Bounce rate KPI provides information on profiles that viewed your landing page without interacting or clicking on any elements.
- Landing page Bounce rate: Number of persons who did not interact with the landing page and did not complete the action of subscribing, in relation to the total number of visits.
Landing page Views lp-views
The Landing page Views KPI allows you to see the impact of your landing page.
- Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
Unique Landing page Views lp-unique-views
The Unique Landing page Views KPI allows you to measure the impact of your landing page by excluding multiple views from the same profile.
- Unique Landing page Views: Number of persons who visited your landing page, multiple visits of one profile are not taken into account.
Landing page performance over time lp-performance-overtime
The Landing page performance over time graph measures your landing pages success and impact on your targeted audience.
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Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
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Landing page Conversion rate: Number of persons who interacted with the landing page, e.g. subscribed to a form, in relation to the total number of visits.
Landing page performance lp-performance
The Landing page performance table serve as a comprehensive dashboard, offering a detailed breakdown of key metrics related to your landing page.
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Landing page Conversion rate: Number of persons who interacted with the landing page, e.g. subscribed to a form, in relation to the total number of visits.
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Landing page Bounce rate: Number of persons who did not interact with the landing page and did not complete the action of subscribing, in relation to the total number of visits.
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Unique Landing page Views: Number of persons who visited your landing page, multiple visits of one profile are not taken into account.
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Unique Landing page Conversion rate: Number of persons who interacted with the landing page, multiple interactions of one profile are not taken into account.
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Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
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Landing page Conversion: Number of persons who interacted with the landing page, e.g. subscribed to a form.
Journeys lp-journeys
The Journey table provides a comprehensive overview, detailing the frequency of visits to your landing page within the context of a user’s journey. This insightful representation offers valuable data on user interactions, enabling you to understand how visitors navigate through your site and engage with your content.
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Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
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Landing page Conversion: Number of persons who interacted with the landing page, e.g. subscribed to a form.
Campaigns lp-campaigns
The Campaigns table provides insights into the number of visits directed to your landing page as a result of specific campaigns, offering a comprehensive view of campaign effectiveness and engagement with your landing page content.
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Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
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Landing page Conversion: Number of persons who interacted with the landing page, e.g. subscribed to a form.
Channel lp-channels
The Channel table displays the number of visits to your landing page categorized by each channel.
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Landing page Views: Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one profile.
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Landing page Conversion: Number of persons who interacted with the landing page, e.g. subscribed to a form.
Top clicked links lp-top-clicked
The Top Clicked Links table provides insights into how visitors interact with the delivery, highlighting which links receive the most engagement and attention from your audience.
- Landing page Clicks: Number of times a content was clicked on in the landing page.