DocumentationJourney OptimizerJourney Optimizer Guide

Built-in roles ootb-product-profiles

Last update: Tue Aug 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Intermediate
  • Admin
  • User

Built-in roles are a set of unitary rights which allows users access to certain functionalities or objects in the interface. Refer to this page for the list of available permissions to build your role.

Campaign Administrator campaign-administrator

The Campaign Administrator role allows the administration menus with the possibility to manage and publish Campaigns and Decision management.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • Read Identity namespace: read-only access to identity namespace.
  • View schemas: read-only access to schemas.
  • Sandbox: grant access to sandboxes.
Campaigns
  • Manage campaigns: read, create, edit, and delete campaigns.
  • Publish campaigns: publish campaigns.
  • View campaigns report: read and edit campaigns report.
Channel configurations
  • Export suppression list: access to export suppression list as a CSV file.
  • Manage alerts: enable/disable alerts for campaigns, messages and entitlements.
  • Manage IP pools: read, create, edit, and delete ip pool.
  • Manage landing page settings: read, create, edit, and delete landing page settings.
  • Manage messages general settings: read, create, edit, and delete message general settings.
  • Manage messages presets: read, create, edit, and delete content branding.
  • Manage PTR records: read and edit PTR records.
  • Manage SMS settings: read, create, edit, and delete SMS settings.
  • Manage subdomains delegation: read, create, edit, and delete subdomain delegation.
  • Manage suppression rules: access read, create, edit and delete suppression rules.
  • View PTR records: read-only access to PTR records.
  • View suppression list: read and export local suppression list.
Decision management
  • Manage decisions: read, create, edit, and delete decisions.
  • Manage ranking strategies: read, create, edit, and delete ranking strategies.

Campaign Approver campaign-approver

The Campaign Approver role allows users to approve deliveries and publish them. They can later check the success of their deliveries with the Campaigns reports.

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage segments: read, create, edit, and delete segment definitions.
  • Manage profiles: read, create, edit, and delete profiles.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
Campaigns
  • Manage campaigns: read, create, edit, and delete campaigns.
  • Publish campaigns: publish campaigns.
  • View campaigns report: read, edit campaign reports.
Channel configurations
  • View messages presets: read-only access to messages presets.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom messages reports and use action features.

Campaign Manager campaign-manager

The Campaign Manager role allows users to create and edit Campaigns and every capability linked to Campaigns but will not be able to publish them.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
Campaigns
  • Manage campaigns: read, create, edit, and delete campaigns.
  • View campaigns report: read, edit journey report.
Channel configurations
  • View messages presets: read-only access to messages presets.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom messages reports and use action features.

Campaign Viewer campaign-viewer

The Campaign Viewer role allows read-only access to the Campaigns and Decision management capabilities.

Users assigned to this role will not be able to edit or publish.

This role includes the following permissions:

Resources
Permissions
Campaigns
  • View campaigns: read-only access to campaigns.
  • View campaigns report: read-only access to campaigns reports.
Decision management
  • View decisions: read-only access to decisions entities.

Content Library Manager content-library-manager

The Content Library Manager role only allows access to the Content templates menu. Users assigned to this role will only be able to access the template library to create content without accessing the journeys or campaigns.

This permission includes the following permissions:

Capability
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom reports and use action features.
Journey Optimizer Library
  • Manage library items: read, create, edit, and delete Journey Optimizer Library items, including content templates and fragments.
  • Manage simulate content: access to the Simulate content option for preview and proof.
  • Publish Fragment: publish content fragments.

Decisioning manager decisioning-manager

The Decisioning manager role only allows access to the Decision management menu. Users assigned to this role will only be able to manage, view and publish decisions.

This permission includes the following permissions:

Capability
Permissions
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom reports and use action features.
  • View decisions: read-only access to decisioning entities.
  • Publish decisions: activate or deactivate decisioning activities.

Journey Administrator journey-administrator

The Journey Administrator role allows the administration menus with the possibility to manage and publish Journeys and Decision management.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • Read Identity namespace: read-only access to identity namespace.
  • View schemas: read-only access to schemas.
  • Sandbox: grant access to sandboxes.
Channel configurations
  • Manage alerts: enable/disable alerts for journeys and entitlements.
  • Manage IP pools: read, create, edit, and delete ip pool.
  • Manage Landing page settings: create, edit and delete Landing page subdomains and Landing page presets.
  • Manage messages general settings: read, create, edit, and delete message general settings.
  • Manage messages presets: read, create, edit, and delete content branding.
  • Manage PTR records: read and edit PTR records.
  • Manage SMS settings: create, edit and delete API credentials and SMS channel configurations required to enable SMS channel.
  • Manage subdomains delegation: read, create, edit, and delete subdomain delegation.
  • Manage suppression rules: access read, create, edit and delete suppression rules.
  • View PTR records: read-only access to PTR records.
  • View suppression list: read and export local suppression list.
Data Governance
  • Manage data usage policies: read, create, edit, and delete data usage policies.
  • Manage usage label: read, create, and delete usage labels.
  • View data usage policies: read-only access to data usage policies.
  • View user activity log: read-only access to view recorded audit logs of Experience Platform activities…
Decision management
  • Manage decisions: read, create, edit, and delete decisions.
  • Manage ranking strategies: read, create, edit, and delete ranking strategies.
Journeys
  • Manage journeys: read, create, edit, and delete journeys.
  • Manage journeys events, data sources and actions: read, create, edit, and delete events, sources or actions.
  • Publish journeys: publish journeys.
  • View journeys report: read and edit journeys report.
Journey Optimizer Library
  • Manage Library Items: add and delete saved expressions in the Journey Optimizer Library.

Journey Approver journey-approver

The Journey Approver role allows users to approve deliveries and publish them. They can later check the success of their deliveries with the Journey reports.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
Channel configurations
  • View channel configurations: read-only access to channel configurations.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom reports and use action features.
Journeys
  • Manage journeys: read, create, edit, and delete journeys.
  • Publish journey: publish journeys.
  • View journeys events, data sources and actions: read-only access to journey events, journey custom actions and journey data sources sources.
  • View journeys report: read, edit journey reports.

Journey Manager journey-manager

The Journey Manager role allows users to create and edit Journeys and every capability linked to Journeys but will not be able to publish them.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
Channel configurations
  • View channel configurations: read-only access to channel configurations.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom reports and use action features.
Journeys
  • Manage journeys: read, create, edit, and delete journeys.
  • View journeys events: read-only access to journey events, journey custom actions and journey data sources sources.
  • View journeys report: read, edit journey report.

Journey Viewer journey-viewer

The Journey viewer role allows read-only access to the Journeys and Decision management capabilities.

Users assigned to this role will not be able to edit or publish.

This role includes the following permissions:

Resources
Permissions
Decision management
  • View decisions: read-only access to decisions entities.
Journeys
  • View journeys: read-only access to journeys.
  • View journeys event, data sources, actions: read-only access to journeys events and data sources.
  • View journeys report: read-only access to journeys reports.

Orchestrated Campaign Administrators orchestrated-campaign-administrator

The Orchestrated Campaign Administrator role allows the administration menus with the possibility to manage and publish Orchestrated campaigns.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Enable AI Assistant: enable or access AI-powered campaign and audience features.
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • Read Identity namespace: read-only access to identity namespace.
  • View schemas: read-only access to schemas.
  • Sandbox: grant access to sandboxes.
  • View operational insights: read-only access to system-level insights and monitoring dashboards.
Channel configurations
  • Export suppression list: access to export suppression list as a CSV file.
  • Manage alerts: enable/disable alerts for campaigns, messages and entitlements.
  • Manage custom dashboards: read, create, edit, and delete custom dashboards.
  • Manage IP pools: read, create, edit, and delete ip pool.
  • Manage landing page settings: read, create, edit, and delete landing page settings.
  • Manage messages general settings: read, create, edit, and delete message general settings.
  • Manage messages presets: read, create, edit, and delete content branding.
  • Manage PTR records: read and edit PTR records.
  • Manage SMS settings: read, create, edit, and delete SMS settings.
  • Manage subdomains delegation: read, create, edit, and delete subdomain delegation.
  • Manage suppression rules: access read, create, edit and delete suppression rules.
  • View PTR records: read-only access to PTR records.
  • View suppression list: read and export local suppression list.
Dashboard
  • Manage standard dashboard: read, create, edit and delete custom widgets and widget schema through the Widget library.
Data governance
  • View user activity log: read-only access to view recorded audit logs of Experience Platform activities.
Data ingestion
  • Manage sources: read, create, edit, and disable sources.
Data management
  • Manage datasets: read, create, edit, and delete datasets.
Data modelling
  • Manage schemas: read, create, edit, and delete schemas and related resources.
Decision management
  • Manage decisions: read, create, edit, and delete decisions.
  • Manage ranking strategies: read, create, edit, and delete ranking strategies.
Journey Optimizer rules
  • View frequency rules: read-only access to frequency rules.
  • Manage frequency rules: read, create, edit, or delete frequency rules.
Messages
  • Manage Messages: read, create, edit, and delete messages.
  • Manage Messages Preview and Test : approve and publish messages when a policy is applied. Publish Messages: publish messages.
  • View Messages Report: read and edit message reports.
Orchestrated campaigns
  • Manage orchestrated campaigns: read, create, edit, and delete Orchestrated campaigns.
  • Manage orchestrated campaigns admin: read, create, edit and delete links and reconciliations between Adobe Experience Platform Profiles and Relational store entities.
  • Publish orchestrated campaigns: publish Orchestrated campaigns.
  • View orchestrated campaigns report: read and edit Orchestrated campaigns report.

Orchestrated Campaign Approver orchestrated-campaign-approver

The Orchestrated Campaign Approver role allows users to publish Orchestrated campaigns.

Resources
Permissions
Adobe Experience Platform
  • Manage segments: read, create, edit, and delete segment definitions.
  • Manage profiles: read, create, edit, and delete profiles.
  • View datasets: read-only access to datasets.
  • View schemas: read-only access to schemas.
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Enable AI Assistant: enable or access AI-powered campaign and audience features.
  • View operational insights: read-only access to system-level insights and monitoring dashboards.
Channel configurations
  • View messages presets: read-only access to messages presets.
  • Manage custom dashboards: create, edit, and delete custom dashboards.
Dashboard
  • Manage standard dashboard: read, create, edit and delete custom widgets and widget schema through the Widget library.
Data governance
  • View user activity log: read-only access to view recorded audit logs of Experience Platform activities.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom messages reports and use action features.
Journey Optimizer rules
  • View frequency rules: read-only access to frequency rules.
Messages
  • Manage Messages: read, create, edit, and delete messages.
  • Manage Messages Preview and Test : approve and publish messages when a policy is applied. Publish Messages: publish messages.
  • View Messages Report: read and edit message reports.
Orchestrated campaigns
  • Manage orchestrated campaigns: read, create, edit, and delete Orchestrated campaigns.
  • Publish orchestrated campaigns: publish Orchestrated campaigns.
  • View orchestrated campaigns admin: read-only access to links and reconciliations between Adobe Experience Platform Profiles and Relational store entities.
  • View orchestrated campaigns report: read, edit Orchestrated campaign reports.

Orchestrated Campaign Manager orchestrated-campaign-manager

The Orchestrated Campaign Manager role allows users to create and edit Orchestrated campaigns and every capability linked to Orchestrated campaigns but will not be able to publish them.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Enable AI Assistant: enable or access AI-powered campaign and audience features.
  • Manage merge policies: read, create, edit, and delete merge policies.
  • Manage profiles: read, create, edit, and delete profiles.
  • Manage segments: read, create, edit, and delete segment definitions.
  • View datasets: read-only access to datasets.
  • View operational insights: read-only access to system-level insights and monitoring dashboards.
  • View schemas: read-only access to schemas.
Channel configurations
  • Manage custom dashboards: create, edit, and delete custom dashboards.
  • View messages presets: read-only access to messages presets.
Dashboard
  • Manage standard dashboard: read, create, edit and delete custom widgets and widget schema through the Widget library.
Data governance
  • View user activity log: read-only access to view recorded audit logs of Experience Platform activities.
Decision management
  • Manage decisions: read, create, edit, and delete decisioning entities.
  • Manage ranking strategies: read, create, edit, and delete custom messages reports and use action features.
Journey Optimizer rules
  • View frequency rules: read-only access to frequency rules.
Messages
  • Manage Messages: read, create, edit, and delete messages.
  • Manage Messages Preview and Test : approve and publish messages when a policy is applied. View Messages Report: read and edit message reports.
Orchestrated campaigns
  • Manage orchestrated campaigns: read, create, edit, and delete Orchestrated campaigns.
  • View orchestrated campaigns report: read, edit Orchestrated campaigns.
  • View orchestrated campaigns admin: read-only access to links and reconciliations between Adobe Experience Platform Profiles and Relational store entities.

Orchestrated Campaign Viewer orchestrated-campaign-viewer

The Campaign Viewer role allows read-only access to the Orchestrated campaigns capabilities.

Users assigned to this role will not be able to edit or publish.

This role includes the following permissions:

Resources
Permissions
Adobe Experience Platform
  • Enable AI Assistant: enable or access AI-powered campaign and audience features.
  • View operational insights: read-only access to system-level insights and monitoring dashboards.
Channel configurations
  • Manage custom dashboards: create, edit, and delete custom dashboards.
Dashboard
  • Manage standard dashboard: read, create, edit and delete custom widgets and widget schema through the Widget library.
Data governance
  • View user activity log: read-only access to view recorded audit logs of Experience Platform activities.
Decision management
  • View decisions: read-only access to decisions entities.
Journey Optimizer rules
  • View frequency rules: read-only access to frequency rules.
Orchestrated campaigns
  • View orchestrated campaigns: read-only access to Orchestrated campaigns.
  • View orchestrated campaigns report: read-only access to Orchestrated campaigns reports.
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