SMS generation with the AI Assistant in Journey Optimizer Content Accelerator generative-sms

IMPORTANT
Before starting using this capability, read out related Guardrails and Limitations.
You must agree to a user agreement before you can use the AI Assistant Content Accelerator in Journey Optimizer. For more information, contact your Adobe representative.

After crafting and tailoring your SMS messages to match your audience’s preferences, elevate your communication with the AI Assistant Content Accelerator in Journey Optimizer.

This resource offers insightful recommendations to fine-tune your content, helping your messages resonate and drive maximum engagement.

Explore the tabs below to learn how to use the AI Assistant Content Accelerator in Journey Optimizer.

Full SMS generation
  1. After creating and configuring your SMS campaign, click Edit content.

    For more information on how to configure your SMS campaign, refer to this page.

  2. Fill in the Basic details for your campaign. Once done, click Edit content.

  3. Personalize your SMS message as needed. Learn more

  4. Access the Show AI Assistant menu.

    {modal="regular"}

  5. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns.

    {modal="regular"}

  6. Tailor your prompt with the Text settings option:

    • Communication strategy: Select the desired communication approach for the generated text.
    • Language: Choose the language for the variant’s content.
    • Tone: Ensure that the text is appropriate for your audience and purpose.
    • Length: Select the length of your content using the range slider.

    {modal="regular"}

  7. From the Brand assets menu, click Upload brand asset to add any brand asset which contains content that can provide additional context the AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Simply toggle the assets you wish to include in your generation.

  8. Once your prompt is ready, click Generate.

  9. Browse through the generated Variations.

  10. Navigate to the Refine option within the Preview window to access additional customization features and fine-tune your variation to your preferences:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Rephrase:The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.

    • Use simpler language: Leverage the AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    You can also change the Tone and Communication strategy of your text.

    {modal="regular"}

  11. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

  12. Insert personalization fields to customize your SMS content based on profiles data. Learn more about content personalization

  13. After defining your message content, click the Simulate content button to control the rendering, and check personalization settings with test profiles. Learn more

When you have defined your content, audience and schedule, you are ready to prepare your SMS campaign. Learn more

Text only generation
  1. After creating and configuring your SMS campaign, click Edit content.

    For more information on how to configure your SMS campaign, refer to this page.

  2. Fill in the Basic details for your campaign. Once done, click Edit content.

  3. Personalize your SMS message as needed. Learn more

  4. Access the Edit text with AI Assistant menu next to your Message field.

    {modal="regular"}

  5. Enable the Use reference content option for the AI Assistant Content Accelerator to personalize new content based on the selected content.

  6. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns.

    {modal="regular"}

  7. Tailor your prompt with the Text settings option:

    • Communication strategy: Select the desired communication approach for the generated text.
    • Language: Choose the language for the variant’s content.
    • Tone: Ensure that the text is appropriate for your audience and purpose.
    • Length: Select the length of your content using the range slider.

    {modal="regular"}

  8. From the Brand assets menu, click Upload brand asset to add any brand asset which contains content that can provide additional context the AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Simply toggle the assets you wish to include in your generation.

  9. Once your prompt is ready, click Generate.

  10. Browse through the generated Variations and click Preview to view a full-screen version of the selected variation.

  11. Navigate to the Refine option within the Preview window to access additional customization features and fine-tune your variation to your preferences:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Rephrase:The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.

    • Use simpler language: Leverage the AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    {modal="regular"}

  12. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

  13. Insert personalization fields to customize your SMS content based on profiles data. Learn more about content personalization

  14. After defining your message content, click the Simulate content button to control the rendering, and check personalization settings with test profiles.

When you have defined your content, audience and schedule, you are ready to prepare your SMS campaign. Learn more

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