Create & manage your brands brands
Brand guidelines are a detailed set of rules and standards that establish a brand’s visual and verbal identity. They act as a reference to maintain consistent brand representation across all marketing and communication platforms.
In Journey Optimizer, you now have the option to manually input and organize your brand details or upload brand guideline documents for automatic information extraction.
Access brands generative-access
To access the Brands menu in Adobe Journey Optimizer, users need to be granted the Manage brand kit or Enable AI assistant permissions. Learn more
To assign permissions for brands, follow these steps:
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In the Permissions product, go to the Roles tab and select the desired Role.
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Click Edit to modify the permissions.
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Add the AI Assistant resource, then select Manage brand kit or Enable Ai assistant from the drop-down menu.
Note that Enable Ai assistant permission only provides read-only access to the Brands menu.
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Click Save to apply changes.
Any users already assigned to this role will have their permissions automatically updated.
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To assign this role to new users, navigate to the Users tab within the Roles dashboard and click Add User.
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Enter the user’s name, email address, or choose from the list, then click Save.
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If the user was not previously created, refer to the this documentation.
Create and manage your brand create-brand-kit
To create and manage your brand guideline, you can either enter the details yourself, or upload your brand guidelines document to have the information extracted automatically:
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In the Brands menu, click Create brand.
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Enter a Name for your brand.
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Drag and drop or select your file to upload your brand guidelines and extract automatically relevant brand information. Click Create brand.
The information extraction process now begins. Note that it may take several minutes to complete.
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Your Content and visual creation standards are now automatically populated. Browse through the different tabs to adapt the information as needed. Learn more
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From the advanced menu in each section or category, you can add references to automatically extract relevant brand information or re-run the extraction to update existing guidelines.
To remove existing content, use the Clear section or Clear category options.
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Click Filter to filter guidelines by channel or element type.
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Once configured, click Save, then Publish to make your brand guideline available in AI Assistant.
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To make modifications to your published brand, click Edit brand.
note note NOTE This creates a temporary copy in edit mode, replacing the live version once published. 
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From your Brands dashboard, open the advanced menu by clicking the
- View brand
- Open in new tab
- Edit
- Mark as default brand
- Duplicate
- Publish
- Unpublish
- Delete
Your brand guidelines are now accessible from the Brand drop-down in AI Assistant menu, enabling it to generate content and assets aligned with your specifications. Learn more about AI Assistant
Set a default brand default-brand
You can designate a default brand to be automatically applied when generating content and calculating alignment scores during campaign creation.
To set a default brand, go to your Brands dashboard. Open the advanced menu by clicking the by clicking the
