Combine solutions and apps to manage your content

Last update: June 11, 2025

CREATED FOR:

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  • User

To create messages and content for activation in omnichannel customer journeys and campaigns, marketers and customer experience professionals need easy-to-use authoring options, including in-workflow generative AI, editing capabilities, assets, templates, and fragments management. With Adobe Journey Optimizer, you can easily combine your Adobe solutions and apps to get the better of your Adobe tools. These native integrations help you address your specific use cases, and extend Adobe Journey Optimizer functional scope.

Adobe Experience Manager

As an Adobe Experience Manager user, you can combine your workflows with Adobe Journey Optimizer. Available use cases are listed below.

Assets

Bring marketing and creative workflows together using Adobe Experience Manager Assets. Natively integrated with Adobe Journey Optimizer, access Assets Essentials or Assets as a Cloud Service to store, manage, discover and distribute digital assets. It provides a single, centralized repository of assets that you can use to populate your messages.

Assets Essentials connects to Adobe Express and Adobe Photoshop Express in Adobe Creative Cloud, bringing marketing and creative workflows together. Marketers can work with creatives to tailor existing content with built-in editing tools for resizing images, removing backgrounds, converting file types, and more.

Adobe Experience Manager Assets offers two collaborative and centralized asset workspaces that extend your creative system and unify digital assets for experience delivery:

  • Assets as a Cloud Service offers an easy-to-use cloud solution for efficient Digital Asset Management and Dynamic Media operations.
  • Assets Essentials is Assets as a Cloud Service lightweight solution for unified asset management and collaboration.

Learn more about Journey Optimizer + Adobe Experience Manager Assets.

Fragments

By integrating Adobe Experience Manager with Adobe Journey Optimizer, you can now seamlessly incorporate your AEM Content Fragments into your Journey Optimizer email content. This streamlined connection simplifies the process of accessing and leveraging AEM content, enabling the creation of personalized and dynamic campaigns and journeys.

Learn more about Journey Optimizer + Adobe Experience Manager fragments.

Dynamic Media

The Asset selector now supports Dynamic media allowing you to seamlessly select and use approved dynamic media renditions within Journey Optimizer. Changes made to assets in Adobe Experience Manager are instantly reflected in your Journey Optimizer content, ensuring the most up-to-date versions are always in use without requiring manual updates.

Note that this integration is only available for customers using Dynamic Media Manager as a Cloud Service.

Learn more about Journey Optimizer + Adobe Experience Manager Dynamic Media.

Adobe Stock

The Adobe Stock and Adobe Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license, and save imagery for use in message authoring.

With Adobe Journey Optimizer, you can upload images to your emails directly from Adobe Stock and add it to your Assets folder using the Find Adobe Stock photos option. In addition, the Find Similar Stock photos option helps you find images that match the content, color, and composition of the asset used in your delivery.

Learn more about Journey Optimizer + Stock.

Adobe Express

The Adobe Express integration in Adobe Journey Optimizer allows you to easily access Adobe Express’s powerful editing tools while creating content. This integration enables you to resize images, remove backgrounds, crop visuals, and convert assets to JPEG or PNG without needing to switch between solutions.

To access the Adobe Express menu, access your Image settings from the Email Designer and click Edit in Adobe Express.

Note that with an Enterprise license, users gain full access to the Adobe Express editor, allowing them to modify images by adjusting color, brightness, sharpness, contrast, dimensions, and additional settings.

Learn more about Journey Optimizer + Adobe Express.

GenStudio for Performance Marketing

Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging Adobe AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.

To enhance marketing efficiciency and to maintain brand consistency, you can seamlessly integrate GenStudio for Performance Marketing experiences with Adobe Journey Optimizer. This enable you to leverage GenStudio’s AI-power content creation alongside Journey Optimizer’s advanced orchestration capabilities.

Learn more about Journey Optimizer + GenStudio for Performance Marketing.

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