On this page: Learn how to use audience enrichment attributes from composition workflows, custom uploads, and Federated Audience Composition to create journey paths and personalize messages in Adobe Journey Optimizer.
When targeting an audience generated using composition workflows, custom (CSV file) audience, or Federated Audience Composition, you can use enrichment attributes from these audiences to build your journey and personalize your messages.
Here are the actions you can perform using audiences’ enrichment attributes:
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Create multiple paths in a journey based on rules that leverage the targeted audience’s enrichment attributes. To do this, target the audience using a Read audience activity then create rules in an Optimize activity based on the audience’s enrichment attributes.
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Personalize your messages in journeys or campaigns by adding enrichment attributes from the targeted audience in the personalization editor. Learn how to work with the personalization editor
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| Learn how to add enrichment attributes to a Field Group |
Detailed information on data sources is available in these sections: |
Frequently asked questions faq-enrichment
You will find below Frequently Asked Questions about enrichment attributes.
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Enrichment attributes are additional attributes that are contextual and specific to an audience. They are not associated with the profile, and are typically used for personalization purposes.
Enrichment attributes are linked to an audience through an Enrich activity in audience composition or the custom upload process.
Enrichment attributes from audience composition can be leveraged in the following areas. Learn how to use audiences enrichment attributes
- Condition activity (Journeys)
- Custom action attributes (Journeys)
- Message personalization (Journeys and campaigns)
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to use audience enrichment attributes from composition workflows, custom uploads, and Federated Audience Composition to create journey paths and personalize messages in Journey Optimizer.
Intents:
- Use enrichment attributes from targeted audiences to build journeys and personalize messages
- Create multiple paths in a journey based on rules that leverage the audience’s enrichment attributes
- Personalize messages in journeys or campaigns using enrichment attributes in the personalization editor
- Add enrichment attributes from composition workflows to a Field Group in the ExperiencePlatform Data Source
- Understand where enrichment attributes can be used and when their values are updated
Glossary:
- Enrichment attributes: Additional attributes that are contextual and specific to an audience, not associated with the profile, and typically used for personalization purposes (product-specific)
- Enrich activity: The activity in audience composition (or the custom upload process) that links enrichment attributes to an audience (product-specific)
- Field Group (ExperiencePlatform Data Source): The Field Group within the “ExperiencePlatform” Data Source to which composition-workflow enrichment attributes must be added before use (product-specific)
Guardrails:
- Audiences created through CSV file custom upload before October 1, 2024, are not eligible for personalization; to use their attributes, re-create and re-upload the external CSV audience.
- Consent policies do not support enrichment attributes; consent policy rules should be based only on attributes found in the profile.
- To use enrichment attributes from audiences created using composition workflows, they must be added to a Field Group within the “ExperiencePlatform” Data Source.
- Enrichment attribute values are not updated after a journey starts; even after wait or event nodes, the values remain the same as when the journey started.
Terminology:
- Canonical name: Enrichment attributes — Acronym: n/a — variants: audience enrichment attributes
- Synonyms: “custom upload” = “custom (CSV file) audience”
- Do not confuse: “Enrichment attributes” (contextual, specific to an audience, not associated with the profile) ≠ “profile attributes” (found in the profile; the basis for consent policy rules)
FAQ:
- Q: What are enrichment attributes? — Additional attributes that are contextual and specific to an audience; they are not associated with the profile and are typically used for personalization.
- Q: Where can I use enrichment attributes within Journey Optimizer? — In Condition activities (Journeys), Custom action attributes (Journeys), and Message personalization (Journeys and campaigns).
- Q: How do I enable enrichment attributes from composition workflows in journeys? — Add them to a Field Group within the “ExperiencePlatform” Data Source.
- Q: Are enrichment attribute values updated after a journey starts? — Currently no; even after wait or event nodes, values remain the same as when the journey started.
- Q: Are older CSV custom upload audiences eligible? — Audiences created through CSV custom upload before October 1, 2024, are not eligible for personalization and must be re-created and re-uploaded.