Integrate with Intelligent Services ai-overview

The integration with Adobe Intelligent Services enables you to leverage artificial intelligence and machine learning for customer experience use cases. This allows marketing analysts to set up predictions tailored to a company’s needs using business-level configurations without requiring data science expertise.

Intelligent Services, built on Adobe Experience Platform, provides marketers responsible for customer experience with access to AI-as-a-service. This makes it easy to predict customer behavior, measure the impact of a campaign, or ensure better returns on every investment. For additional details on Adobe Intelligent Services, refer to the Adobe Experience Platform documentation.

Integration between Journey Optimizer and Intelligent Services allows you to leverage customer predictions.

Customer AI, a component of Adobe Intelligent Services, predicts likely customer actions. See the Adobe Experience Platform documentation.

Customer AI allows brands to create churn or conversion machine learning-based scores. These scores are available as profile attributes in Adobe Experience Platform profiles (Real-time Customer Profile).

As a result, these attributes can be used like any other profile attributes in Journey Optimizer’s conditions (to make optimal decisions), actions, or segment building.