Integrations with other solutions integration
With Adobe Journey Optimizer, you can easily manage, retain, and export this data to platforms or systems that are part of your technology stack. These integrations help you address your specific use cases, and extend Adobe Journey Optimizer functional scope.
Adobe Customer Journey Analytics integration-cja
You can use Customer Journey Analytics to perform advanced analysis on data generated by Journey Optimizer.
Journey Optimizer stores data in Adobe Experience Platform and with Customer Journey Analytics provides an holistic view of all your journeys, campaigns and offers with automated report distribution and custom visualizations of the data.
After creating your journey in Journey Optimizer, Customer Journey Analytics can ingest data from the platform to start reports and understand the impact of every interaction a customer has with your journeys.
Learn more about Journey Optimizer + Customer Journey Analytics.
Adobe Analytics integration-aa
You can leverage all of the Adobe Analytics behavioral event data that you are already capturing and streaming into Adobe Experience Platform to trigger real time journeys and automate experiences for your customers. This data can also be used to create audiences that can be engaged using Journey Optimizer.
Learn more about Journey Optimizer + Analytics.
Adobe Experience Manager integration-aem
As an Adobe Experience Manager user, you can combine your workflows with Adobe Journey Optimizer. Available use cases are listed below:
Bring marketing and creative workflows together using Adobe Experience Manager Assets. Natively integrated with Adobe Journey Optimizer, access Assets Essentials or Assets as a Cloud Service to store, manage, discover and distribute digital assets. It provides a single, centralized repository of assets that you can use to populate your messages.
By integrating Adobe Experience Manager with Adobe Journey Optimizer, you can now seamlessly incorporate your AEM Content Fragments into your Journey Optimizer email content. This streamlined connection simplifies the process of accessing and leveraging AEM content, enabling the creation of personalized and dynamic campaigns and journeys.
Use the Journey Optimizer Asset selector to select and use approved dynamic media renditions within Journey Optimizer. Changes made to assets in Adobe Experience Manager are instantly reflected in your Journey Optimizer content, ensuring the most up-to-date versions are always in use without requiring manual updates.
Adobe Stock integration-stock
The Adobe Stock and Adobe Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license, and save imagery for use in message authoring.
Learn more about Journey Optimizer + Stock.
Adobe Express express
The Adobe Express integration in Adobe Journey Optimizer allows you to easily access Adobe Express’s powerful editing tools while creating content. This integration enables you to resize images, remove backgrounds, crop visuals, and convert assets to JPEG or PNG without needing to switch between solutions.
Learn more about Journey Optimizer + Adobe Express.
GenStudio for Performance Marketing
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging Adobe AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
Learn more about Journey Optimizer + GenStudio for Performance Marketing.
Adobe Intelligent Services integration-intelligent-service
Adobe Intelligent Services that are native to Real Time Customer Data Platform allows you to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise.
Customer AI allows brands to create churn or conversion machine learning based scores that will be available as profile attributes in Adobe Experience Platform and that can be used to personalize a journey.
Learn more about Journey Optimizer + Adobe Intelligent Services.
Adobe Campaign integration-ac
An integration is available if you have Adobe Campaign v7 or v8. Use this integration to send emails, push notifications and SMS using Adobe Campaign Transactional Messaging capabilities.
Learn more about Journey Optimizer + Campaign.
You can also set up an integration with Adobe Campaign Standard to send messages in your journeys.
Learn more about Journey Optimizer + Campaign Standard.
Adobe Workfront integration-workfront
Use the Adobe Journey Optimizer modules in Adobe Workfront to create, read, update, or delete records, or perform a custom API call to the Adobe Journey Optimizer API.
An overview of the key step of this integration is available in this blog post.
Learn more about Journey Optimizer + Adobe Workfront in Adobe Workfront documentation.
Custom channels integration-custom
If you are using a third-party system to send messages or if you want journeys to send API calls to a third-party system, use custom actions to connect to your journey. For example, you can connect to the following systems with custom actions: Epsilon, Slack, Adobe Developer, Firebase, etc.
Custom actions are additional actions defined by technical users and made available to marketers. Once configured, they appear in the left palette of your journey in the Action category. Learn more on this page.
Learn more about custom actions.
External data sources integration-external-systems
Journey Optimizer allows you to configure connections to external systems via custom data sources and custom actions. This allows you, for example, to enrich your journeys with data coming from an external reservation system.
Learn how to use external data sources to define a connection to a third-party system in this section.