Header parameters email-header
When configuring a new email channel configuration, in the Header parameters section, enter the sender names and email addresses associated to the type of emails sent using that configuration.
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From name: The name of the sender, such as your brand’s name.
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From email prefix: The email address you want to use for your communications.
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Reply to name: The name that will be used when the recipient clicks the Reply button in their email client software.
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Reply to email: The email address that will be used when the recipient clicks the Reply button in their email client software. Learn more
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Error email prefix: All errors generated by ISPs after a few days of mail being delivered (asynchronous bounces) are received on this address. The out-of-office notifications and challenge responses are also received on this address.
If you want to receive the out-of-office notifications and challenge responses on a specific email address that is not delegated to Adobe, you need to setup a forward process. In that case, make sure you have a manual or automated solution in place to process the emails landing into this inbox.
- Enter contact as the From email prefix - the sender email is contact@marketing.luma.com.
- Enter error as the Error email prefix - the error address is error@marketing.luma.com.
_, dot ., and hyphen - characters.Sender headers sender-header
Some use cases require the mailbox that transmits the message to be different from the From author—for example a parent organization sending on behalf of a subsidiary, a shared marketing team for several brands, or an agency sending for multiple clients.
In other words, From is the author of the message (who the email is “from”) and Sender is the agent responsible for transmitting the message (who actually sent it). The Sender field is intended for use when the transmission entity is different from the author.
In this case, you can set a different Sender name and email address to be added to the email header using the following fields in the Sender headers section:
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Sender name: The name of the party responsible for transmitting the message when it differs from the From author.
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Sender email: The email address of that transmitting party.
When Sender name and Sender email are set, Journey Optimizer adds a Sender SMTP header to the email. Email clients that support this may show wording such as Sender on behalf of From or a via indicator.
Notes:
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The Sender address is not used for SPF, DKIM, or DMARC alignment; only format validation is performed. SPF, DKIM, and DMARC continue to rely on the From fields. The delegated subdomain selected for the configuration remains the sending domain used for those checks.
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If Sender is configured and personalization does not resolve to a value for a recipient, the message is not delivered to that recipient.
Reply to email reply-to-email
When defining the Reply to email address, you can specify any email address provided it is a valid address, in correct format and without any typo.
The inbox used for replies will receive all reply emails, except out-of-office notifications and challenge responses, which are received on the Error email address.
To ensure proper reply management, follow the recommendations below:
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Ensure the dedicated inbox has enough reception capacity to receive all the reply emails that are sent using the email configuration. If the inbox returns bounces, some replies from your customers may not be received.
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Replies must be processed keeping in mind privacy and compliance obligations as they may contain personally identifiable information (PII).
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Do not mark messages as spam in the reply inbox, as it will impact all the other replies sent to this address.
Additionally, when defining the Reply to email address, make sure to use a subdomain that has a valid MX record configuration, otherwise the email configuration processing will fail.
If you get an error upon submitting the email configuration, it means that the MX record is not configured for the subdomain of the address you entered. Contact your administrator for configuring the corresponding MX record or use another address with a valid MX record configuration.
Forward email forward-email
To forward to a specific email address all emails received by Journey Optimizer for the delegated subdomain, contact Adobe Customer Care.
You need to provide:
- The forward email address of your choice. Note that the forward email address domain cannot match any subdomain delegated to Adobe.
- Your sandbox name.
- The configuration name or the subdomain for which the forward email address will be used.
- There can be only one forward email address per subdomain — if multiple configurations use the same subdomain, the same forward email address must be used for all of them.
- If forwarding is not enabled, emails sent directly to the From email address are discarded by default.
The forward email address is set up by Adobe. This can take 3 to 4 days.
Once done, all messages received on the Reply to email and Error email adresses, as well as all emails sent to the From email address, are forwarded to the specific email address you provided.