Get started with IP warmup plans ip-warmup-gs
With Journey Optimizer, you can easily perform IP warmup workflows directly from the user interface in a standardized and efficient way that follows the best practices for optimal deliverability. When emails are sent using a new platform, Internet service providers (ISPs) are suspicious of IP addresses that are not recognized. If large volumes of emails are suddenly sent, the ISPs often mark them as spam.
To avoid being marked as spam, you can progressively increase the volume sent using the IP warmup plan feature. This new option in the Administration menu allows you to do it more easily in a consolidated way instead of creating complex daily journeys.
➡️ Learn how to create and execute an IP warmup plan in this video
The key steps to implement an IP warmup plan are as follows:
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You first need to create one or more campaigns with the IP warmup option enabled. Learn more
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Create an IP warmup plan in Journey Optimizer and upload the Excel sheet prepared with the help of your deliverability consultant. Learn more
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Select a campaign for each phase of your plan and activate the corresponding runs. Learn more
How-to video video
Learn how to create and execute an IP warmup plan.