Web page generation with AI Assistant

Last update: April 22, 2025

CREATED FOR:

  • Beginner
  • User
IMPORTANT
Before starting using this capability, read out related Guardrails and Limitations.
You must agree to a user agreement before you can use AI Assistant in Journey Optimizer. For more information, contact your Adobe representative.

Once you have created and personalized your web pages, use AI Assistant in Journey Optimizer powered by generative AI to take your content to the next level.

The AI Assistant in Journey Optimizer can help you optimize the impact of your deliveries by suggesting different content that is more likely to resonate with your audience.

  1. After creating and configuring your web page, click Edit web page.

    For more information on how to configure your web page, refer to this page.

  2. Select a Text component to only target a specific content. and access the Show AI Assistant menu.

  3. Enable the Use original content option for AI Assistant to personalize new content based on the selected content.

  4. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

    Note that Brands feature is released as a private beta and will be progressively available to all customers in future releases.

  5. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns.

  6. Tailor your prompt with the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.
    • Languages: Spanish, Italian, Swedish and Norwegian languages options are released as a private beta and will be progressively available to all customers in future releases.
    • Tone: The tone of your web page should resonate with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant can adapt the message accordingly.
    • Text Length: Use the slider to select the desired length of your text.

  7. From the Brand assets menu, click Upload brand asset to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Simply toggle the assets you wish to include in your generation.

  8. Once your prompt is ready, click Generate.

  9. Browse through the generated Variations and click Preview to view a full-screen version of the selected variation.

  10. Navigate to the Refine option within the Preview window to access additional customization features:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Elaborate: The AI Assistant can help you expand on specific topics, providing additional details for better understanding and engagement.

    • Summarize: Lengthy information can overload recipients. Use AI Assistant to condense key points into clear, concise summaries that grab attention and encourage them to read further.

    • Rephrase:The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.

    • Use simpler language: Leverage AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    You can also change the Tone and Communication strategy of your text.

  11. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

Once you defined your web campaign settings and you edited your content as desired using the web designer, you can review and activate your web campaign. Learn more

In the example below, learn how to leverage AI Assistant in Journey Optimizer to optimize and improve your assets, ensuring a more user-friendly experience.

  1. After creating and configuring your web page, click Edit web page.

    For more information on how to configure your web page, refer to this page.

  2. Select the asset you want to change with AI Assistant.

  3. From the right-hand menu, select Show AI Assistant.

  4. Enable the Reference style option for AI Assistant to personalize new content based on the reference content. You can also upload an image to add context to your variation.

  5. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

    Note that Brands feature is released as a private beta and will be progressively available to all customers in future releases.

  6. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns.

  7. Tailor your prompt with the Image settings option:

    • Aspect ratio: This determines the width and height of the asset. You have the option to choose from common ratios such as 16:9, 4:3, 3:2, or 1:1, or you can enter a custom size.
    • Content type: This categorizes the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.
    • Visual intensity: You can control the image’s impact by adjusting its intensity. A lower setting (2) will create a softer, more restrained appearance, while a higher setting (10) will make the image more vibrant and visually powerful.
    • Color & tone: The overall appearance of the colors within an image and the mood or atmosphere it conveys.
    • Lighting: This refers to the lightning present in an image, which shapes its atmosphere and highlights specific elements.
    • Composition: This refers to the arrangement of elements within the frame of an image

  8. From the Brand assets menu, click Upload brand asset to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Simply toggle the assets you wish to include in your generation.

  9. Once you are satisfied with your prompt configuration, click Generate.

  10. Browse the Variation suggestions to find the desired Asset.

    Click Preview to view a full-screen version of the selected variation.

  11. Choose Generate Similar if you want to view related images to this variant.

  12. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

Once you defined your web campaign settings and you edited your content as desired using the web designer, you can review and activate your web campaign. Learn more

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