Integrate with Adobe Campaign Standard using_adobe_campaign_standard

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• TL;DR: This page explains how to integrate Journey Optimizer with Adobe Campaign Standard through a built-in action so journeys can send emails, push notifications, and SMS through its transactional messaging capabilities.

Intents:

• Configure the built-in AdobeCampaignStandard action for a sandbox
• Paste and test the Adobe Campaign Standard instance URL
• Make the Email, Push, and SMS actions available when designing a journey
• Use a Reactions event to react to tracking data from a Campaign Standard message
• Understand the capping and activity constraints of the integration

Glossary:

• AdobeCampaignStandard action: The built-in action selected from the action list to connect Journey Optimizer to Adobe Campaign Standard (product-specific)
• Transactional Messaging: The Adobe Campaign Standard capability used to send emails, push notifications, and SMS from Journey Optimizer (product-specific)
• Test the instance URL: The button that verifies the host, that the URL starts with https, and that the organization matches the Journey Optimizer organization (product-specific)
• Reactions event: An event that reacts to tracking data related to a Campaign Standard message sent within the same journey (product-specific)

Guardrails:

• A capping rule of 4,000 calls per 5 minutes is automatically defined for Adobe Campaign Standard actions.
• The Adobe Campaign Standard integration is set up through a dedicated built-in action and must be configured for each sandbox.
• You cannot use a Campaign Standard action with an Audience qualification or Read audience activity.
• A journey cannot use both built-in channel actions and Campaign Standard actions.
• The transactional message and its associated event must both be published: if only the event is published the message is not visible, and if only the message is published it is visible but not usable.

Terminology:

• Canonical name: Adobe Campaign Standard integration — Acronym: ACS — variants: Campaign Standard action, AdobeCampaignStandard action, built-in action
• Do not confuse: “built-in channel actions” (native Journey Optimizer channel actions) ≠ “Campaign Standard actions” (Adobe Campaign Standard integration actions), which cannot both be used in the same journey
• Do not confuse: “Email, Push, SMS actions” (available after configuring the integration) ≠ “Reactions event” (reacts to tracking data of a sent Campaign Standard message)

FAQ:

• Q: What is the capping limit for Adobe Campaign Standard actions? — A capping rule of 4,000 calls per 5 minutes is automatically defined.
• Q: Why is a Campaign Standard message not visible or not usable in Journey Optimizer? — If the event is published but the message is not, it is not visible; if the message is published but the event is not, it is visible but not usable.
• Q: Does the integration need to be configured once for the whole organization? — No, it is set up through a dedicated built-in action that must be configured for each sandbox.
• Q: Which tracking reactions are available per channel? — Push can react to clicked, sent, or failed; SMS to sent or failed; email to clicked, sent, opened, or failed.
• Q: Why can a journey not use both built-in channel actions and Campaign Standard actions? — A journey cannot combine built-in channel actions and Campaign Standard actions.