Documentation Journey Optimizer Journey Optimizer Guide

Get started with custom actions

Last update: April 7, 2025

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Experienced
Developer
Admin

Actions are connections through which you deliver personalized, real-time experiences to customers such as push notifications, email, or any other means of digital engagement you use in your business.

➡️ Discover this feature in video

Journey Optimizer comes with built-in message capability. Custom actions enable you to configure connection of a third-party system to send messages or API calls. An action can be configured with any service from any provider that can be called through a REST API with a JSON-formatted payload.

If you are using Adobe Campaign v7 or v8, an integration is available upon request. Refer to this page.
If you are using a third-party system to send messages such as Epsilon, Facebook, Adobe Developer, Firebase, etc, you need to create and configure a custom action. Refer to this page.

CAUTION

The configuration of custom actions must be performed by a technical user.

Custom actions are additional actions defined by technical users and made available to marketers: once configured, they appear in the left palette of your journey, in the Action category. Learn more on this page.

To view the action list or configure a new action, select Configurations in the ADMINISTRATION menu section. In the Actions section, click Manage. The list of actions is displayed. See this page for more information on the interface.