About actions about_actions

Actions are connections through which you deliver personalized, real-time experiences to customers such as push notifications, email, or any other means of digital engagement you use in your business.

➡️ Discover this feature in video

Journey Optimizer comes with built-in message capability.

If you have Adobe Campaign v7 or v8, an integration is available upon request. Refer to this page.

If you’re using a third-party system to send messages such as Epsilon, Facebook, Adobe Developer, Firebase, etc, you need to add and configure a custom action. Refer to this page.

Custom actions enable you to configure connection of a third-party system to send messages or API calls. An action can be configured with any service from any provider that can be called through a REST API with a JSON-formatted payload.

The configuration of custom actions must be performed by a technical user.

The actions are available in the left palette of your journey, in the Action category. See this page.

To view the action list or configure a new action, select Configurations in the ADMINISTRATION menu section. In the Actions section, click Manage. The list of actions is displayed. See this page for more information on the interface.

How-to video video

Learn how to configure custom actions.