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Work with GenStudio for Performance Marketing ajo-genstudio
Get started with GenStudio gs-genstudio
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging Adobe AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
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The GenStudio integration in Adobe Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield add-on offerings.
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This capability is available for the email channel only.
To enhance marketing efficiency and to maintain brand consistency, you can seamlessly integrate GenStudio for Performance Marketing experiences with Adobe Journey Optimizer. This enables you to leverage GenStudio’s AI-powered content creation alongside Journey Optimizer’s advanced orchestration capabilities.
Prerequisites genstudio-prerequisites
To use the GenStudio for Performance Marketing integration with Journey Optimizer, ensure the following requirements are met:
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Your organization must have an active license for GenStudio for Performance Marketing.
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Both GenStudio for Performance Marketing and Adobe Journey Optimizer must belong to the same IMS organization.
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Users must have at least the Collaborator role or higher in GenStudio for Performance Marketing to utilize the integration features. Learn more about user roles in GenStudio
Leverage GenStudio capabilities in Journey Optimizer use-genstudio
The GenStudio for Performance Marketing and Journey Optimizer integration enables you to have marketers from your company work better together to streamline processes.
For example, a technical marketer, who uses Journey Optimizer to develop and automate email campaigns, can collaborate with a performance marketer who creates content using GenStudio.
With this integration, both can work together to easily integrate on-brand content from GenStudio into Journey Optimizer, delivering engaging emails that target specific customer segments and drive sales.
Key capabilities genstudio-capabilities
This integration unlocks powerful capabilities for your marketing organization:
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AI-powered content generation: Leverage Adobe’s generative AI to create multiple on-brand email variations efficiently, with intelligent copy suggestions and design elements.
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Seamless workflow integration: Export Journey Optimizer email templates to GenStudio, create variations with AI prompts, and import them back into Journey Optimizer in a streamlined process.
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Centralized asset management: Access GenStudio’s ContentHub, powered by Adobe Experience Manager Assets, to organize, store, and retrieve all digital assets in one centralized location.
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Content experimentation: Import multiple GenStudio email variations into Journey Optimizer and leverage experimentation capabilities to test and identify the best-performing content.
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Performance-driven insights: Track campaign performance with AI-powered analytics to understand which creative elements resonate with your audience and optimize future campaigns.
Common use cases genstudio-use-cases
The integration between GenStudio for Performance Marketing and Journey Optimizer supports various marketing scenarios:
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Product launch campaigns: Quickly generate multiple email variants for product announcements, test them with different audience segments, and scale the winning version across your customer base.
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Holiday and seasonal promotions: Produce time-sensitive campaign content at scale using GenStudio templates, ensuring brand consistency while meeting tight deadlines.
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A/B testing at scale: Create numerous content variations in GenStudio and systematically test them in Journey Optimizer to continuously improve email performance.
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Multi-segment personalization: Generate tailored content for different customer personas in GenStudio, then deploy each variation to its corresponding segment in Journey Optimizer for maximum relevance.
Use the GenStudio integration how-to-use
The integration workflow consists of two main steps: exporting a template from Journey Optimizer to GenStudio, and importing GenStudio experiences back into Journey Optimizer.
Export an HTML template from Journey Optimizer to GenStudio export-from-ajo-to-genstudio
Start by exporting a Journey Optimizer HTML template including your brand’s guidelines to GenStudio for Performance Marketing. Follow the steps below.
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In Journey Optimizer, access the content of your email in a journey or campaign. Learn how
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In the Email Designer, select Export HTML from the More button.
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Upload this HTML exported template into GenStudio for Performance Marketing.
note note NOTE Learn how to upload an HTML template into GenStudio in the Adobe GenStudio for Performance Marketing User Guide dedicated section. -
In GenStudio, use this template to create several email variations with AI prompts and save them.
note note NOTE Learn how to create email experiences in the GenStudio dedicated section.
Leverage GenStudio experiences in Journey Optimizer leverage-genstudio-experiences
Once you have created email variations in GenStudio, import them back into Journey Optimizer to use in your campaigns. Follow the steps below.
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In Journey Optimizer, add an email to a campaign.
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From the campaign configuration screen, go through the Edit content screen and click Edit email body to open the Email Designer. Learn how
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On the Email Designer home page, select Import HTML and click the Adobe GenStudio for Performance Marketing button.
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Browse the GenStudio experiences to start building your content. You can filter the experiences on several criteria such as products, personas, brands, or even colors.
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Select an experience and click Use.
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Select the folder where you want to import the GenStudio experience.
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The selected content displays in the Email Designer.
note note NOTE GenStudio experiences created from a Journey Optimizer template are imported directly into the Email Designer with full editing capabilities. GenStudio experiences created without a Journey Optimizer template are imported into compatibility mode, which may have limited editing functionality. -
Use the email content editing tools and personalization fields to edit your email as needed. Save your content.
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Go back to the campaign summary page, and click Create experiment to use experimentation. Learn how to create a content experiment
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Create several treatments and repeat the steps above to import and quickly leverage the other email experience variations that you created in GenStudio.
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Save your changes and activate the campaign.
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After running the experiment, track how your campaign treatments are performing with the experimentation campaign report. You can then interpret the results of your experiment. Learn how
Frequently asked questions genstudio-faq
Find answers to common questions about the GenStudio for Performance Marketing integration with Journey Optimizer.
How-to video video
Discover the process of exporting an email template from Journey Optimizer to GenStudio for Performance Marketing, crafting brand-compliant emails using the template in GenStudio, and importing them seamlessly back into Journey Optimizer.