Get started with landing pages get-started-lp
A landing page is a standalone web page that a user is directed to after clicking through from an email, a website, an ad, or any other digital location.
Journey Optimizer allows you to create and design landing pages to direct your users to online forms where they can opt in or opt out from receiving your communications or a specific service such as a newsletter.
➡️ Learn more about configuring subscriptions and creating landing pages in this video
When to use landing pages when-to-use
Use landing pages when you want to:
- Let customers opt in or opt out of marketing communications or a specific service or newsletter from a link in an email or campaign—including subscription lists for targeted services. Read more
- Collect consent before sending communications and send a confirmation email upon opt-in or opt-out. Read more
- Redirect users to a dedicated web form without building an external page outside of Journey Optimizer
- Build responsive landing pages using Journey Optimizer’s content design capabilities
Before you start prerequisites
Before creating a landing page, complete these setup steps:
- Configure a subdomain — Set up a subdomain dedicated to hosting your landing pages.
- Create a landing page preset — A preset defines the subdomain and other settings applied to your landing pages.
- Create a subscription list (for subscription use cases) — Required if you want customers to subscribe to or unsubscribe from a specific service.
How it works how-it-works
Creating and deploying a landing page follows this sequence:
- Create and configure your landing page — Select a preset, set up the primary page, and add any required subpages.
- Design the page — Build the page content and form using Journey Optimizer’s drag-and-drop editor.
- Test and publish your landing page — Preview the page, test form behavior, then publish to make it live.
- Link in a message or journey — Add the landing page URL to an email, campaign, or journey action so customers can reach it.
How-to video video
The video below shows how to create a subscription list, set up landing pages to opt in to or opt out from a service, integrate the opt-in/opt-out option to a message and configure relevant journeys.