The advertising management interface
Search, Social, & Commerce provides comprehensive campaign management, optimization, tracking, and reporting across your ad networks. In the ad management views, you can:
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Campaign management: Sync your ad accounts for supported ad networks, and then set up and manage many campaign types manually, using bulksheets, and automatically using inventory data feeds.
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Optimization: Group your campaigns and ad sets into different types of portfolios for optimization. Use portfolio simulations to predict the impact of changes to the spending strategy and other portfolio settings.
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Campaign tracking: Set up access to other ad campaigns for which you want to only track and report. This may include uploading campaign data and metrics.
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Reporting: Monitor and analyze the performance of your portfolios and any other campaigns that you’re tracking via performance data views and detailed, customizable reports. You can include conversion metrics from Adobe Analytics, Google Ads, Google Analytics, and your other first-party enterprise feeds in data views and reports.
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Configure the various performance data views for optimal visibility into the performance data that matters to you.
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Automate report production using report templates and spreadsheet feeds.
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For portfolios, prescriptive insights also provide visual, actionable data that you can use to improve performance.
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See “Supported Inventory” for more information about support for different ad networks and ad types.