Post campaign data generated from feeds to ad networks

If you used the option to “Propagate and Preview,” then post the generated bulksheet file (named “<feed file name>_<template name>”) from the Bulksheets view.

If you didn’t previously validate your landing pages, then you can do so before you post the file.

If you used the option to “Propagate only,” then you can post the generated data for components with the New status within a campaign hierarchy view from the Templates tab.

1. In the main menu, click Search > Campaigns > Advanced (ACM), which opens to the Templates tab.

2. Select the check box next to the template.

3. In the toolbar, click Post.

4. In the posting settings, enter or select information in the fields, and then click Post.

   • Selection: Which account components are posted.

   • Scheduling: When to post the file:

     • Post to search engine now (the default): Creates a bulk sheet file from the propagated feed data and begins posting it immediately.

     • Post to search engine on these start/end times (in America/Los_Angeles time): Creates a bulksheet file and posts it later. Specify the following:

       • Start Time: A future date and time on which the bulksheet file should be posted to the ad network. By default, the file is sent at 00:00 (12:00 a.m.) on the next day. Note: For large files that require longer processing, the posted data isn’t available immediately within the campaign management views or within the network’s ad manager.

       • End Time: A future date and time at which the posted ads may be paused or deleted based on the feed data setting for “When the Scheduled End Date is reached.” By default, the end time is at 00:00 (12:00 a.m.) 30 days from today. Select None to keep the data active indefinitely (or until you propagate new data for the template), or specify a date and time.

         To specify a date, use the format DD/MM/YYYY or D/M/YYYY or click to open the calendar and select a date. To change a time, enter the time in the 24-hour format HH/MM or H/M or select a time (in 30-minute intervals) from the list.

     • Preview in Bulksheet Management Area only, post later: Creates a bulk sheet file that’s available from the Search > Bulksheets view. You can optionally post the file from there.

       When the resulting bulksheet file is more than 2 MB, the file is in ZIP format. You don’t need to unzip the file to post it.

   • Generate Tracking URLs: Whether to include tracking URLs for keywords and ad variations in the bulksheet file: Yes (the default) or No.

     If you select Yes, then the URLs are generated from the base URLs for the keywords and ads according to the Tracking Methods parameters in the account settings or, if you’re mapping data to existing campaigns, to the Tracking Methods parameters in the existing campaign settings.

     If tracking URLs exist for the relevant items, then they aren’t regenerated unless new ones are needed (such as if the keyword match type, the creative text, or the account’s tracking parameters have changed).

   • Bulksheet Name: The name of the bulksheet file to create from the propagated feed data. By default, the file is named <feed file name_file extension>_<feed template name>_<creation date in the format YYYYMMDDHHMMSS>.txt. You can rename the file as you like, but it must end with one of the following file extensions: .tsv (for tab-separated values), .txt (for ASCII text), .csv (for comma-separated values), or .zip (for a compressed TSV file). For data that includes international characters, use TSV or TXT format.

     The posted file is available in the Bulksheets view for 30 days, whether or not you post it to the ad network.