About publisher recommendations and insights support

Each Google Ads recommendation provides customized suggestions about different performance aspects of a campaign — from adding an asset to increasing the budget — based on your account’s performance history, your campaign settings, and trends across Google Ads.

Each Microsoft Advertising performance insight and recommendation suggests changes to optimize campaign performance based on machine learning algorithms and best practices.

See at a glance all supported recommendations that haven’t been acted on for an account. Information for each entry includes the recommendation type, the Adobe recommendation, the affected metrics, the affected entity, and a link to more details. Predicted increases to metrics are highlighted in green.

The data is available in real time when you open the view. To refresh the data, click on the bottom left of the page.

For Microsoft Advertising accounts, see at a glance each performance insight generated in the last 30 days for a Microsoft Advertising account. Insights provide similar information to recommendations but in a different format. Each insight includes the date, a description of the issue, the impacted entity, the root cause (which may include links to more details), and the suggested action with a link to open the Microsoft Advertising editor, from which you can act on the specific insight.

View details about a recommendation, and directly apply or dismiss the recommendation.

View a log of each recommendation that was applied for the account, including the affected entities, who applied the recommendation, and the time stamp.