About publisher recommendations and insights support

Google Ads and Microsoft® Advertising accounts

Beta feature for Microsoft® Advertising accounts

Google Ads and Microsoft® Advertising recommendations and insights are suggestions from the ad network to help improve the performance and efficiency of your campaigns:

  • Each Google Ads recommendation provides customized suggestions about different performance aspects of a campaign — from adding an asset to increasing the budget — based on your account’s performance history, your campaign settings, and trends across Google Ads.

  • Each Microsoft® Advertising performance insight and recommendation suggests changes to optimize campaign performance based on machine learning algorithms and best practices.

The Recommendations & Publisher Insights view

Within Insights & Reports > Recommendations & Publisher Insights, you can:

  • See at a glance all supported recommendations that haven’t been acted on for an account. Information for each entry includes the recommendation type, the Adobe recommendation, the affected metrics, the affected entity, and a link to more details. Predicted increases to metrics are highlighted in green.

    Recommendations UI

    The data is available in real time when you open the view. To refresh the data, click Refresh on the bottom left of the page.

  • For Microsoft® Advertising accounts, see at a glance each performance insight generated in the last 30 days for a Microsoft® Advertising account. Insights provide similar information to recommendations but in a different format. Each insight includes the date, a description of the issue, the impacted entity, the root cause (which may include links to more details), and the suggested action with a link to open the Microsoft® Advertising editor, from which you can act on the specific insight.

  • View details about a recommendation, and directly apply or dismiss the recommendation.

  • View a log of each recommendation that was applied for the account, including the affected entities, who applied the recommendation, and the time stamp.

NOTE
While ad network recommendations and performance insights help you improve campaign performance, some may not align with your broader goals. As a result, it’s best to consult with your Adobe Account Team before implementing any recommendation or insight.

Supported recommendation types for Google Ads

Recommendation Category
Recommendation Type
Description
Ads and extensions (now called “Ads and assets” in Google Ads)
Call extension
Add call extensions to a campaign
Callout extension
Add callout extensions to a campaign
Optimize ad rotation
Use optimized ad rotations
Responsive search ad
Add new responsive search ad
Responsive search ad asset
Add responsive search ad assets to an ad
Responsive search improve ad strength
Suggestions to improve ad strength for a responsive search ad
Sitelink extension
Add sitelink extensions to a campaign
Text ad
Add ad suggestions
Automated campaigns
DSA to performance max migration
Migrate dynamic search ads to performance max campaigns.
Dynamic image extension opt in
Enable dynamic image extensions for the account, which allows Google Ads machine learning to automatically append the most relevant images from your ad’s landing page to your ad.
Improve performance max ad strength
Improve the asset group strength of a performance max campaign so that it has an “Excellent” rating.
Performance max opt in
Opt in to performance max campaigns.
Upgrade local campaign to performance max
Upgrade a legacy local campaign to a performance max campaign
Upgrade smart shopping campaign to performance max
Upgrade a legacy smart shopping campaign to a performance max campaign
Bidding and budget
Campaign budget
Fix campaigns limited by budget
Enhanced CPC opt in
Bid with Enhanced CPC
Forecasting campaign budget
Fix campaigns that are expected to become limited by budget in the future
Forecasting set Target ROAS
Raise the budget before a seasonal event that is forecasted to increase traffic, and change the bidding strategy from Maximize Conversion Value to Target ROAS
Marginal ROI campaign budget
Adjust campaign budget to increase ROI
Maximize clicks opt in
Bid with Maximize Clicks
Maximize conversions opt in
Bid with Maximize Conversions
Move unused budget
Move unused to constrained budgets
Raise Target CPA bid too low
Raise the Target CPA by a recommended amount when it’s too low and there are few or no conversions
Target CPA opt in
Bid with Target CPA
Target CPA raising
Raise the Target CPA based on Google Ads predictions, which are calculated from past conversions.
Target ROAS lowering
Lower the Target ROAS based on Google Ads predictions, which are calculated from past conversions.
Target ROAS opt in
Bid with Target ROAS
Keywords and targeting
Display expansion opt in
Expand reach by updating a campaign to use display expansion
Keyword
Add new keywords
Search partners opt in
Expand reach with Google search partners
Use broad match keyword
Use broad match for conversion-based campaigns with fully automated conversion-based bidding

Supported recommendation types for Microsoft Advertising

Recommendation Category
Recommendation Type
Description
Ads and extensions
Responsive search ad
Add new responsive search ad
Bidding and budgets
Campaign budget
Fix campaigns limited by budget
Keywords and targeting
Keyword
Add new keywords from all sources
recommendation-more-help
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