Associate Google Ads shared callout extensions with campaigns or ad groups

Google Ads accounts only

You can create and assign callout extensions to any supported Google Ads campaign or ad group on the search network within a synchronized Google Ads account.

Assign at least two callouts per campaign or ad group for your ads to be eligible to appear with callouts.

  1. In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Extensions > Associations.

  2. In the toolbar above the data table, click Create , and then select Callout.

  3. Select the ad network and the account name, and then click Continue.

  4. Assign callouts to a campaign or ad group:

    1. In the Callouts section, select the applicable callouts from a list of all callouts in your library.

    2. In the Assignment section, select the campaigns and ad groups to which the selected callouts are assigned:

      • (Optional) To expand a campaign to view its child ad groups, click the campaign name.

      • (Optional) To filter a campaign list or ad group list by a text string included in the name, click Filter , either enter or paste the text string into the input field, and then press the Enter key.

      • To select an entity, click the adjacent circle ( Select ).

    3. Click Post.