Following are the supported ad networks, campaign types, and ad types, and the functionality available for each ad type.
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Note: Google Ads Ads doesn’t provide data outside of its native editors about the text combinations that were displayed as ads. For more information about reporting for each text combination, see the Google Ads Ads documentation.
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to
Google Ads
Search network
Standard Search (deprecated)
Text ad
Automatic sync via API
Status changes to existing ads only using bulksheets
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
— Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
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Data for the associated keyword is available. In Google Ads, you can see sitelink-level performance data on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction Report. The Link Type column value for a sitelink is sl:<Sitelink text>, such as sl:See Current Offers.
Data for the associated keyword only from Search, Social, & Commerce to
Location extensions aren’t available; your existing location extension associations are synced but can only be deleted.
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Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
The other types of ad extensions have no URL to track, and Search, Social, & Commerce can’t map conversion data to them.
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Google Ads maps the clicks on an ad extension to the keyword associated with the ad in which the extension is included.
No cost or click data at the extension level is available in Search, Social, & Commerce. In Google Ads, you can see cost and click data at the extension level on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a Sitelink, generate a Transaction Report. The Link Type column for a sitelink is sl:<Sitelink text>, such as sl:See Current Offers.
Data for the associated keyword only from Search, Social, & Commerce to
Campaign-level sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
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Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
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Data for the associated keyword is available. For sitelink-level performance data, use Microsoft Advertising ad editor.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction Report. The Link Type column for a sitelink is sl:<Sitelink text>, such as sl:See Current Offers.
Data for the associated keyword only from Search, Social, & Commerce to
Yes, when you manually add click tracking tags to tracking templates within the ad network
Yes
Ad-level data
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is pla:<product ID>, such as pla:8525822.
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to
Microsoft Advertising
Shopping network: Smart shopping
Smart Shopping (Beta feature in Search, Social, & Commerce)
Product ad
Automatic sync via API by default, but can be opted out
No create/edit options
Yes, when you manually add click tracking tags to tracking templates within the ad network
Search campaigns with the Maximize Conversion Value and tROAS bid strategies in hybrid portfolios only
The objective must include only Adobe metrics, and you must enable uploading of Search, Social, & Commerce objectives to Microsoft Advertising.
Ad-level data
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is pla:<product ID>, such as pla:8525822.
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to
Naver
Search network
Website
Text ad
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No sync, but you can manually replicate the account structure and upload daily traffic metrics for reporting and conversion attribution
For most ad networks and campaign types, when you enable the “EF Redirect” and “Auto Upload” tracking settings for an active campaign (either set at the campaign level or inherited from the account settings), Search, Social, & Commerce automatically creates and uploads tracking URLs for the ad group components to the ad network each time it synchronizes with it. Otherwise, you need to generate tracking URLs and add them to the account, campaign, or campaign component settings. See “When and how to generate click-tracking URLs by ad network and object.” ↩︎
See “Eligible portfolio types by campaign bid strategy” in the Optimization Guide, which is available from within Search, Social, & Commerce. ↩︎
Analytics data is sent to Search, Social, & Commerce using the upgraded AMO ID tracking parameter (beginning with s_kwcid), regardless of the AMO ID format you normally use for the account. If you normally use the older version of the AMO ID, then we recommend upgrading to the new AMO ID format for the best experience. However, even if your click/cost data and revenue data are tracked using different AMO IDs, both sets of data are fully classified and aggregated under the same campaign and account. ↩︎
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