Supported inventory
Following are the supported ad networks, campaign types, and ad types, and the functionality available for each ad type.
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Source
Network
Campaign Type
Ad Type
Sync and View
Create/Edit
Track[1]
Optimize
Report[2]
Adobe Analytics Support[3]
Baidu: Support only for existing accounts in Search, Social, & Commerce
Search network
Manual
Text
Automatic via API
Using campaign management views and bulksheets
Yes
Campaigns with Manual CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Google Ads
All Google feeds
Discovery
Discovery (single-image ads)
Discovery carousel (multi-image carousel ads)
Discovery carousel (multi-image carousel ads)
Automatic via API
—
Yes
In hybrid portfolios only
Bids and bid strategy targets are set at the campaign level, along with campaign budgets, as applicable for the optimization type.
Bids and bid strategy targets are set at the campaign level, along with campaign budgets, as applicable for the optimization type.
Ad-level data
Ad-level data to Search, Social, & Commerce using the upgraded AMO ID tracking code[4]
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Google Ads
All
Standard performance max
All types
Automatic via API
Create/edit campaign and upload ad assets within campaign settings in Campaigns > Campaigns
Only required settings are available. For optional settings and listing groups, log in to the Google Ads Ads editor.
Only required settings are available. For optional settings and listing groups, log in to the Google Ads Ads editor.
Yes
In hybrid portfolios only
Bid strategy targets are set at the campaign level, along with campaign budgets.
Bid strategy targets are set at the campaign level, along with campaign budgets.
Campaign-level data
Data for listing groups isn’t available, and the ad network doesn’t provide ad-level data.
Data for listing groups isn’t available, and the ad network doesn’t provide ad-level data.
Analytics data to Search, Social, & Commerce
Campaign-level data from Search, Social, & Commerce to Analytics. Requires the upgraded AMO ID tracking code.
Campaign-level data from Search, Social, & Commerce to Analytics. Requires the upgraded AMO ID tracking code.
Google Ads
Display network
Standard Display
Image
Automatic via API
Edit URL and status only using bulksheets
Yes, when you manually add click tracking tags to tracking templates within the ad network
—
Ad-level data, but no view-through data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics, but no view-through data
Ad-level data from Search, Social, & Commerce to Analytics, but no view-through data
Google Ads
Gmail/Display network
Gmail campaigns (deprecated )
Gmail
—
—
—
—
Legacy campaign-level data only
Legacy Analytics data to Search, Social, & Commerce
Legacy campaign-level data from Search, Social, & Commerce to Analytics
Legacy campaign-level data from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search
Call-only
Automatic via API
Yes, using the account-level landing page suffix and tracking template or by manually adding them at the ad level within Google Ads Ads Manager
—
Ad group-level impressions and clicks from the ad network only; no revenue
—
Google Ads
Search network
Standard Search
[Expanded] Dynamic search Creative type "Edsa"
Automatic via API
Using campaign management views and bulksheets
Yes
Yes
For ad groups when the campaign specifies a website domain; otherwise, for dynamic search targets.
For ad groups when the campaign specifies a website domain; otherwise, for dynamic search targets.
Campaign- and ad group-level data
The ad network doesn’t provide ad-level data.
The ad network doesn’t provide ad-level data.
Analytics data to Search, Social, & Commerce
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search
Expanded text (deprecated in June 2022)
Automatic via API
Yes
—
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search
Responsive search
Automatic via API
Yes
Yes
Ad-level data for all available ad elements
Note: Google Ads Ads doesn’t provide data outside of its native editors about the text combinations that were displayed as ads. For more information about reporting for each text combination, see the Google Ads Ads documentation.
Note: Google Ads Ads doesn’t provide data outside of its native editors about the text combinations that were displayed as ads. For more information about reporting for each text combination, see the Google Ads Ads documentation.
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search (deprecated)
Text
Automatic via API
Status changes to existing ads only using bulksheets
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search
Ad extension:
Sitelink (account-, campaign-and ad group-level)
Sitelink (account-, campaign-and ad group-level)
Automatic via API
Using campaign management views and bulksheets
—
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
— Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
—
Data for the associated keyword is available. In Google Ads, you can see sitelink-level performance data on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction Report. The Link Type column value for a sitelink is
Data for the associated keyword is available. In Google Ads, you can see sitelink-level performance data on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction Report. The Link Type column value for a sitelink is
sl:<Sitelink text>, such as sl:See Current Offers.Data for the associated keyword only from Search, Social, & Commerce to Analytics
Google Ads
Search network
Standard Search
Other ad extensions:
Callout extension
Location extension
Phone extension
Callout extension
Location extension
Phone extension
Automatic via API
Manage callout and phone extensions using campaign management views.
Location extensions aren’t available; your existing location extension associations are synced but can only be deleted.
Location extensions aren’t available; your existing location extension associations are synced but can only be deleted.
—
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
The other types of ad extensions have no URL to track, and Search, Social, & Commerce can’t map conversion data to them.
Sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
The other types of ad extensions have no URL to track, and Search, Social, & Commerce can’t map conversion data to them.
—
—
Google Ads maps the clicks on an ad extension to the keyword associated with the ad in which the extension is included.
No cost or click data at the extension level is available in Search, Social, & Commerce. In Google Ads, you can see cost and click data at the extension level on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a Sitelink, generate a Transaction Report. The Link Type column for a sitelink is
Google Ads maps the clicks on an ad extension to the keyword associated with the ad in which the extension is included.
No cost or click data at the extension level is available in Search, Social, & Commerce. In Google Ads, you can see cost and click data at the extension level on the Campaigns tab > Ad Extensions tab.
To see which individual conversions resulted from a click on a Sitelink, generate a Transaction Report. The Link Type column for a sitelink is
sl:<Sitelink text>, such as sl:See Current Offers.Data for the associated keyword only from Search, Social, & Commerce to Analytics
Google Ads
Shopping network
Standard shopping
Product shopping (Creative type "Product")
Automatic via API
The ad copy is generated automatically for product groups in the ad group. Edit ad status only using bulksheets and inventory management feeds
You can create the parent campaigns, ad groups, and product groups, and edit their status only, using campaign management views, bulksheets and inventory management feeds.
You can create the parent campaigns, ad groups, and product groups, and edit their status only, using campaign management views, bulksheets and inventory management feeds.
Yes, when you manually add click tracking tags to tracking templates within the ad network
Yes
Campaign-, ad group-, and product group-level data Google Ads doesn’t provide ad-level performance data for shopping campaigns.
Analytics data to Search, Social, & Commerce
Campaign-, ad group-, and product group-level data from Search, Social, & Commerce to Analytics
Campaign-, ad group-, and product group-level data from Search, Social, & Commerce to Analytics
Google Ads
YouTube
Video
Video
—
Yes, when you manually add click tracking tags to tracking templates within the ad network
Campaigns with the Maximize Conversions bid strategy in hybrid portfolios only
The hybrid portfolio must include only YouTube campaigns.
The hybrid portfolio must include only YouTube campaigns.
Campaign- and ad group-level data
The ad network doesn’t provide ad-level data.
The ad network doesn’t provide ad-level data.
Analytics data to Search, Social, & Commerce
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Campaign- and ad group-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
All
Standard performance max
All types
Automatic via API
Create/edit campaigns in Campaigns > Campaigns.
Yes
In hybrid portfolios only
Bid strategy targets are set at the campaign level, along with campaign budgets.
Bid strategy targets are set at the campaign level, along with campaign budgets.
Campaign-level data
The ad network doesn’t provide ad-level data.
The ad network doesn’t provide ad-level data.
—
Microsoft Advertising
Audience network
Audience Campaign types:
"Audience (image)" and "Audience (feed)")
"Audience (image)" and "Audience (feed)")
Responsive
Includes image-based ads and product feed-based ads for the audience network only
Includes image-based ads and product feed-based ads for the audience network only
Automatic via API
Using campaign management views and bulksheets
Yes
Enhanced CPC (eCPC) campaigns; campaigns with the Maximize Conversions bid strategy in hybrid portfolios
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Audience network
Audience Video
Responsive
Automatic via API
You can create parent campaigns and ad groups using campaign management views.
Yes
Yes for enhanced CPC (eCPC) campaigns
Not available for CPM campaigns
Not available for CPM campaigns
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Audience network
Audience CTV Video
Responsive
Automatic via API
You can create parent campaigns and ad groups using campaign management views.
Yes
Yes for enhanced CPC (eCPC) campaigns
Not available for CPM campaigns
Not available for CPM campaigns
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Audience network
Search
Expanded text ads with "Prefer Audience Ad Format" selected
Automatic via API
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Audience and search networks
Shopping campaigns for brands:
Brand shopping: uses the bid strategy Manual CPC
Brand promotions: uses the bid strategy Cost per Sale
Brand shopping: uses the bid strategy Manual CPC
Brand promotions: uses the bid strategy Cost per Sale
Product
Automatic via API
You can create the parent campaign, ad group, and product groups using campaign management views.
Yes
No
Product group-level data
Analytics data to Search, Social, & Commerce
Product group-level data from Search, Social, & Commerce to Analytics
Product group-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Microsoft Store
Store Ad
Product
Automatic via API
You can create the parent campaign, ad group, and product groups using campaign management views.
Yes
Yes for Manual CPC campaigns.
Not available for Manual CPA campaigns.
Not available for Manual CPA campaigns.
Product group-level data
Analytics data to Search, Social, & Commerce
Product group-level data from Search, Social, & Commerce to Analytics
Product group-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Search
[Expanded] Dynamic search
Automatic via API
Using campaign management views and bulksheets
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Search
Expanded text (deprecated in February 2023)
Automatic via API
Edit status for existing ads only using campaign management views, bulksheets, and inventory management feeds
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Search
Multimedia
Automatic via API
Using campaign management views. Edit support also for status and URLs only in bulksheets
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Search
Responsive search
Automatic via API
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Search
Standard text (deprecated in 2017)
Automatic via API
Edit only using campaign management views and bulksheets
Yes
Yes
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Search network
Standard Search
Ad extension:
Sitelink (campaign-level)
Sitelink (campaign-level)
Automatic via API
Using campaign management views and bulksheets
—
Campaign-level sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
Campaign-level sitelinks have a "Tracking Template" field, but Search, Social, & Commerce maps clicks and resulting conversions to the associated keyword, not to the individual sitelink.
—
Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
Search, Social, & Commerce doesn’t optimize to the sitelink. Instead, it optimizes to the keyword associated with the ad in which the sitelink is included.
—
Data for the associated keyword is available. For sitelink-level performance data, use Microsoft Advertising ad editor.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction ReportReport. The Link Type column for a sitelink is
Data for the associated keyword is available. For sitelink-level performance data, use Microsoft Advertising ad editor.
To see which individual conversions resulted from a click on a sitelink, generate a Transaction ReportReport. The Link Type column for a sitelink is
sl:<Sitelink text>, such as sl:See Current Offers.Data for the associated keyword only from Search, Social, & Commerce to Analytics
Microsoft Advertising
Shopping network
Standard Shopping
Product
Automatic via API
Promotion lines only using campaign management views and bulksheets; ads are generated automatically. You can create the parent campaign, ad group, and product groups using campaign management views, bulksheets, and inventory management feeds.
Yes, when you manually add click tracking tags to tracking templates within the ad network
Yes
Ad-level data
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
pla:<product ID>, such as pla:8525822.Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Microsoft Advertising
Shopping: Smart shopping
Smart Shopping (Beta feature in Search, Social, & Commerce)
Product
Automatic via API by default, but can be opted out
—
Yes, when you manually add click tracking tags to tracking templates within the ad network
Search campaigns with the Maximize Conversion Value and tROAS bid strategies in hybrid portfolios only
The objective must include only Adobe metrics, and you must enable uploading of Search, Social, & Commerce objectives to Microsoft Advertising.
The objective must include only Adobe metrics, and you must enable uploading of Search, Social, & Commerce objectives to Microsoft Advertising.
Ad-level data
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
To see which individual conversions resulted from a click on a shopping ad, generate a Transaction Report; the Link Type column for a product listing is
pla:<product ID>, such as pla:8525822.Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Naver
Search network
Website
Text
—
No sync, but you can manually replicate the account structure and upload daily traffic metrics for reporting and conversion attribution
See "Implement Naver tracking-only accounts."
No sync, but you can manually replicate the account structure and upload daily traffic metrics for reporting and conversion attribution
See "Implement Naver tracking-only accounts."
Yes, when you add click tracking tags to the keyword settings within the ad network
—
No bidding
No bidding
Ad-level data
Analytics data to Search, Social, & Commerce, but not vice versa
Pinterest (Sync support ended in 2022)
Search network
Traffic campaigns with search placements only and ad groups with keyword targeting
Promoted pin
—
Legacy account information through 21 July 2022 is available as-read-only.
Legacy account information through 21 July 2022 is available as-read-only.
—
—
—
Legacy ad-level impressions and clicks from Pinterest only, but no revenue, that was synced through 21 July 2022.
Analytics data to Search, Social, & Commerce, but not vice versa
Yahoo! Display Network
Display network
Display
Banner, Responsive image
Automatic via API, but read-only
—
Yes, when you manually add click tracking tags to tracking templates within the ad network
Campaigns with Manual CPC bid strategy only
The same bid is applied to all ads in an ad group.
The same bid is applied to all ads in an ad group.
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yahoo! Display Network
Search network
Search
Text (long and short)
Automatic via API
—
Yes, when you manually add click tracking tags to tracking templates within the ad network
Campaigns with Manual CPC bid strategy only
The same bid is applied to all ads in an ad group.
The same bid is applied to all ads in an ad group.
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yahoo! Japan Ads
Search network
Sponsored search
Extended text
(Legacy ads only; deprecated in September 2022 in lieu of responsive search)
(Legacy ads only; deprecated in September 2022 in lieu of responsive search)
Automatic via API
Yes
Campaigns with Manual CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yahoo! Japan Ads
Search network
Sponsored search
Responsive search
Automatic via API
—
Yes, when you manually add click tracking tags within the ad network
Campaigns with Manual CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yahoo! Japan Ads
Search network
Sponsored search
Standard text ads (deprecated in 2017)
Automatic via API
Delete only using bulksheets
Yes
Campaigns with Manual CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yahoo Native (Sync support ended in 2022)
Native network
Native
Text
—
Legacy account information through 10 March 2022 is available as read-only.
Legacy account information through 10 March 2022 is available as read-only.
—
—
—
—
Legacy ad-level data that was synced through 10 March 2022.
Legacy ad-level data that was synced through 10 March 2022.
Analytics data to Search, Social, & Commerce, but not vice versa
Yandex
Search network
Search
Text
Automatic via API
Yes
Campaigns with CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
Yandex
Display network
Display/Content
Text
Automatic via API
Yes
Campaigns with CPC bid strategy only
Ad-level data
Analytics data to Search, Social, & Commerce
Ad-level data from Search, Social, & Commerce to Analytics
Ad-level data from Search, Social, & Commerce to Analytics
-
For most ad networks and campaign types, when you enable the “EF Redirect” and “Auto Upload” tracking settings for an active campaign (either set at the campaign level or inherited from the account settings), Search, Social, & Commerce automatically creates and uploads tracking URLs for the ad group components to the ad network each time it synchronizes with it. Otherwise, you need to generate tracking URLs and add them to the account, campaign, or campaign component settings. See “When and how to generate click-tracking URLs by ad network and object.” ↩︎
-
See “Eligible portfolio types by campaign bid strategy” in the Optimization Guide, which is available from within Search, Social, & Commerce. ↩︎
-
Requires an integration with Adobe Analytics. See “Overview of Analytics for Adobe Advertising.” ↩︎
-
Analytics data is sent to Search, Social, & Commerce using the upgraded AMO ID tracking parameter (beginning with
s_kwcid), regardless of the AMO ID format you normally use for the account. If you normally use the older version of the AMO ID, then we recommend upgrading to the new AMO ID format for the best experience. However, even if your click/cost data and revenue data are tracked using different AMO IDs, both sets of data are fully classified and aggregated under the same campaign and account. ↩︎
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