The AMO ID (s_kwcid) tracking parameter

Advertisers with an Adobe Advertising-Adobe Analytics integration only

Adobe Advertising shares data about your campaigns with Adobe Analytics using the AMO ID append parameter, also called the s_kwcid parameter, which consists of ad channel and ad network-specific elements.

For information about how to add the AMO ID parameter to your tracking URLs, and the AMO ID formats for DSP and Search, Social, & Commerce, see “Adobe Advertising IDs Used by Analytics.”