Microsoft Advertising multimedia ad settings

Multimedia ads are available on the search network. The ad network dynamically assembles multimedia ads using the most effective combinations of ad elements.

Responsive Ad Details

Images: Up to 15 JPEG, JPG, or PNG images for the ad, including the following sizes:

  • At least one image with a 1.91:1 aspect ratio.

  • At least one square (1:1) image.

See the permitted aspect rations and dimensions for multimedia ads.

To upload images:

  1. For each image:

    1. Click + and select an image from your device or network.
    2. Select the aspect ratio.
    3. Drag and position the crop box as needed to select the viewable part of the image, and then click Proceed.
  2. When you’re finished specifying images, click Upload.

Business Name: The business name, with a maximum of 25 characters.

Short Headlines: At least three, and up to 15, short headlines with at least one word and a maximum of 30 characters each.

Long Headlines: At least three, and up to five, long headlines with a maximum of 90 characters each.

Ad Text: At least two, and up to four, descriptions with at least one word and a maximum of 90 characters each.

Call to Action: The call to action to include in the ad. By default, Automated is selected, and the ad network selects the call to action. You can optionally choose a different action.

Call to Action Language: The language for the call to action options.

Tracking URLs

Base URL: The landing page URL to which search engine users are taken when they click your ad. Include any parameters that determine the content of the page. Base URLs at the keyword level and sitelink level override those at the ad level.

Once you save the record, the base URL includes any append parameters that are configured for the campaign or account.

Tracking Template: (Optional; not available for all entities) The tracking template or tracking URL, which specifies all off-landing domain redirects and tracking parameters and also embeds the final/landing page URL in a parameter. Example: {lpurl}?source={network}&id=5 or{lpurl}?source={network}&id=5 to include a redirect.

For Adobe Advertising conversion tracking, which is applied when the campaign settings include “EF Redirect” and “Auto Upload,” Search, Social, & Commerce automatically prefixes its own redirect and tracking code when you save the record.

  • The tracking template at the most granular level overrides the values at all higher levels. For example, if both the account settings and the keyword settings include a value, then the keyword value is applied.
  • You can update your tracking templates at any level without resubmitting your ads for approval.